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1.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee by
Edition: 6th, 7th & 8th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (19)Call number: 658.8 LOV, ...

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2.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: India : Prentice Hall, 2011
Availability: Items available for loan: Institute of Public Enterprise, Library (39)Call number: 658.8 LOV, ... Not available: Institute of Public Enterprise, Library: Checked out (1).

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3.
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee by
Edition: 8th edition.
Material type: Text Text
Language: English
Publication details: Chennai Pearson 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 WIR, ...

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4.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 8th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LOV.

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