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1.
Customer Relationship Management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk. by
Edition: Indian ed.
Material type: Text Text
Language: English
Publication details: Mason, Ohio : Thomson/South-Western, c2008
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.812 BAR, ...

2.
Customer Relationship Management : concepts and cases / Alok Kumar Rai. by
Material type: Text Text
Language: English
Publication details: New Delhi : PHI Learning Private Limited, 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.8 ALO, ...

3.
The crm handbook : a business guide to customer relationship management / Jill Dyché. by Series: Addison-Wesley information technology series
Material type: Text Text
Language: English
Publication details: Boston : Addison Wesley, c2002
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.812 DYC, ...

4.
Building Quality Service : with competency-based human resource management / Lynn van der Wagen. by
Material type: Text Text
Language: English
Publication details: Chatswood [Australia] ; Newton [Mass.?] : Butterworth-Heinemann, c1994
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.3 VAN.

5.
Customer Satisfaction is Worthless, Customer Loyalty is Priceless : how to make customers love you, keep them coming back and tell everyone they know / by Jeffrey Gitomer. by
Material type: Text Text
Publication details: Austin, Tex. : Bard Press, c1998
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8'12 GIT.C.

6.
Crm at the speed of light : essential customer strategies for the 21st century / Paul Greenberg. by
Edition: 3rd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill/Osborne, c2004
Other title:
  • Customer relationship management at the speed of light
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 GRE, ...

7.
Customer relationship management : A key to corporate success / V. Venkata Ramana, G. Somayajulu. by
Material type: Text Text
Language: English
Publication details: New Delhi : Excel Books, ©2003
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 VEN, ...

8.
The CRM Project Management Handbook : building realistic expectations and managing risk / Michael Gentle. by
Material type: Text Text
Language: English
Publication details: London ; Sterling, VA : Kogan Page, 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 GEN.

9.
Customer Relationship Management : how to turn a good business into a great one! / Graham Roberts-Phelps. by
Material type: Text Text
Publication details: London : Hawksmere, 2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 ROB.

10.
The Ultimate CRM Handbook : strategies and concepts for building enduring customer loyalty and profitability / edited by John G. Freeland by
Material type: Text Text
Language: English
Publication details: New York, N.Y. : McGraw-Hill, c2003
Other title:
  • CRM handbook
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812.

11.
Managing the Customer Experience : turning customers into advocates / Shaun Smith & Joe Wheeler. by
Material type: Text Text
Language: English
Publication details: London : Boston, MA. Financial Times Prentice Hall ; Pearson Custom Publishing, 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 SMI.

12.
Outrside in corporation how to build customer centric organisation for break through results / Bardan E. Bund by
Material type: Text Text
Language: English
Publication details: NEW DELHI TMH 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BUN.

13.
Connecting with your customers / by Series: The results-driven manager series
Material type: Text Text
Publication details: Boston, Mass. : Harvard Business School Press, c2006
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 HAR.C.

14.
Customer relationship management in Indian banking industry / edited by R.K. Uppal. by
Material type: Text Text
Language: English
Publication details: New Delhi : New Century Publications, 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 UPP.C.

15.
Customer Relationship Management : how to turn a good business into a great one! / Graham Roberts-Phelps. by
Material type: Text Text
Publication details: London : Hawksmere, 2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8343 ROB.

16.
Customer Relationship Management : emerging concepts, tools, and applications / editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh. by
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill Pub. Co., c2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812.

17.
Banker-customer relationship in India / O.D. Heggade. by
Material type: Text Text
Language: English
Publication details: New Delhi : Mohit Publications, 2000
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 332.10954 HEG.

18.
Co-creating brands : Brand management from a co-creative perspective / Nicholas Ind & Holger J. Schmidt. by
Material type: Text Text
Language: English
Publication details: London : Bloomsbury Business, 2019
Other title:
  • Brand management from a co-creative perspective
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 IND.

19.
Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York : Routledge, Taylor & Francis Group, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (7)Call number: 658.812 BUT, ... Not available: Institute of Public Enterprise, Library: Checked out (1).

20.
Customer relationship management / N.H. Mullick by
Material type: Text Text
Publication details: New Delhi ; Oxford University Press, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.812 MUL, ...

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