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1.
EVA : the real key to creating wealth / Al Ehrbar. by
Material type: Text Text
Language: English
Publication details: New York : Wiley, c1998
Other title:
  • Real key to creating wealth
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.15 EHR.

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2.
Marketing research / David A. Aaker, V. Kumar, George S. Day. by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New York : Wiley, c1998
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.83 AAK.M, ...

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3.
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Marketing Financial Services / Mary Ann Pezzullo. by
Edition: 5th ed.
Material type: Text Text
Publication details: Washington, D.C. : American Bankers Association, c1998
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 PEZ.

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4.
The competitive advantage of nations : with a new introduction / Michael E. Porter. by
Material type: Text Text
Language: English
Publication details: London : Macmillan Press, c1998
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658 POR.

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5.
Customer Satisfaction is Worthless, Customer Loyalty is Priceless : how to make customers love you, keep them coming back and tell everyone they know / by Jeffrey Gitomer. by
Material type: Text Text
Publication details: Austin, Tex. : Bard Press, c1998
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8'12 GIT.C.

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6.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 7th ed.
Material type: Text Text
Publication details: Boston, Mass. : McGraw-Hill, c1998
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8'342'0973 HAW.C, ...

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7.
Marketing Research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel. by
Material type: Text Text
Language: English
Publication details: Reading, MA : Addison-Wesley, c1998
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 LEH.M.

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8.
Value-Added Public Relations : the secret weapon of integrated marketing / Thomas L. Harris ; foreword by Philip Hotler. by
Material type: Text Text
Language: English
Publication details: Lincolnwood (Chicago) Ill., U.S.A. : NTC Business Books, c1998
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.2 HAR.V.

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9.
10.
Essentials of Investments / Zvi Bodie, Alex Kane, Alan J. Marcus. by Series: Irwin/McGraw-Hill series in finance, insurance, and real estate
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: Boston, Mass. : Irwin/McGraw Hill, c1998
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 332.6 BOD.E.

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11.
Corporate Financial Analysis : in a global environment / Diana R. Harrington. by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Cincinnati, Ohio : South-Western College Pub., c1998
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.15 HAR.

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12.
Globalization and the South Asian State / edited by B. Ramesh Babu. by
Material type: Text Text
Language: English
Publication details: New Delhi : South Asian Publishers, c1998
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 337.54 RAM.G.

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13.
Financial markets and institutions / Jeff Madura. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College Pub., c1998
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 332.1 MAD.

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14.
Economics / Paul A. Samuelson, William D. Nordhaus. by
Edition: 16th ed.
Material type: Text Text
Language: English
Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 330 SAM.

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15.
Implementing value at risk / Philip Best. by
Material type: Text Text
Language: English
Publication details: Chichester, West Sussex, England ; New York, NY, USA : J. Wiley & Sons, c1998
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 332.1'754'0681 BES.

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16.
Financial markets and institutions / Frederic S. Mishkin ; Stanley G. Eakins. by Series: The Addison-Wesley series in finance
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Reading, Mass. : Addison-Wesley, c1998
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 332.1'0973 MIS.

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17.
Asia in crisis : the implosion of the banking and finance systems / Philippe Delhaise. by
Material type: Text Text
Language: English
Publication details: Singapore ; New York : J. Wiley & Sons (Asia), c1998
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 332.1'095 DEL.

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18.
Global financial markets / Ian H. Giddy. by
Material type: Text Text
Language: English
Publication details: Lexington, Mass. : D.C. Heath, c1998
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 332.042 GID.

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19.
New rules for the new economy : 10 radical strategies for a connected world / Kevin Kelly. by
Material type: Text Text
Language: English
Publication details: New York, N.Y. : Viking, c1998
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658 KEL.

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20.
Pension fund excellence : creating value for stakeholders / Keith P. Ambachtsheer, D. Don Ezra. by Series: Wiley frontiers in finance
Material type: Text Text
Language: English
Publication details: New York : Wiley, c1998
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 332.67'254 AMB, ...

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