Marketing Financial Services / Mary Ann Pezzullo.
Material type:
TextPublisher: Washington, D.C. : American Bankers Association, c1998Edition: 5th edDescription: xii, 408 p. : ill. (some col.) ; 28 cmSubject(s): Bank marketing | Financial services industryDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8 PEZ (Browse shelf) | Available | 29025 |
Rev. ed. of: Marketing for bankers. 1993. 4th ed.
Includes bibliographical references (p. [393]-401) and index.
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