Online Public Access Catalogue

Marketing Financial Services / Mary Ann Pezzullo.

By: Pezzullo, Mary AnnContributor(s): Pezzullo, Mary Ann | American Bankers AssociationMaterial type: TextTextPublisher: Washington, D.C. : American Bankers Association, c1998Edition: 5th edDescription: xii, 408 p. : ill. (some col.) ; 28 cmSubject(s): Bank marketing | Financial services industryDDC classification: 658.8
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus
658.8 PEZ (Browse shelf) Available 29025

Rev. ed. of: Marketing for bankers. 1993. 4th ed.

Includes bibliographical references (p. [393]-401) and index.

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