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1.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee by
Edition: 6th, 7th & 8th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (19)Call number: 658.8 LOV, ...

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2.
Public and nonprofit marketing cases and readings / Christopher H Lovelock by
Material type: Text Text
Language: English
Publication details: New York : Palo Alto, Calif. : Scientific Press Wiley, ©1984
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LOV.

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3.
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Problems in marketing / E. Raymond Corey, Christopher H. Lovelock, Scott Ward by
Material type: Text Text
Language: English
Publication details: New York MCGraw-Hill Book Company 1985
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 COR.

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4.
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee by
Edition: 8th edition.
Material type: Text Text
Language: English
Publication details: Chennai Pearson 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 WIR, ...

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5.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 8th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LOV.

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