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Online Public Access Catalogue

Public and nonprofit marketing cases and readings / Christopher H Lovelock

By: Lovelock, Christopher HContributor(s): Weinberg, Charles BMaterial type: TextTextLanguage: English Publisher: New York : Palo Alto, Calif. : Scientific Press Wiley, ©1984Description: xiii, 378 p. : illustrations ; 28 cmISBN: 0-471-88578-9Subject(s): Nonprofit organizations -- Marketing -- Case studies | Nonprofit organizations -- Marketing | Government business enterprises -- Marketing -- Case studiesDDC classification: 658.8
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Books Institute of Public Enterprise, Library
S Campus 		658.8 LOV (Browse shelf) Available 009082

Updated and combined version of: Cases in public and nonprofit marketing and Readings in public and nonprofit marketing.

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