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Online Public Access Catalogue

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421.
Indian rural marketing / Rajagopal

by Rajagopal.

Material type: Text Text Language: English Publisher: Jaipur Rawat 1993Availability: Items available for loan: Call number: 658.8 RAJ.I (1).

422.
Strategic marketing management: concepts and cases an indian context /

by Khurana, Rakesh [and] A N Ravichandran | Ravichandran, A N.

Material type: Text Text Language: English Publisher: New Delhi Global Business Press 1995Availability: Items available for loan: Call number: 658.8 KHU (1).

423.
Commensense direct marketing

by Bird,david.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Dekhi Global Business Press 1994Availability: Items available for loan: (1).

424.
International marketing of high-tech superalloys and special metals - MIDHANI: A case study

by SABITA,C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hyderabad IPE 1995Availability: Items available for loan: (2).

425.
Marketing strategies for National Building Construction Corporation in the present liberalised economic scenario

by KUMARA KRISHNAN,G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hyderabad IPE 1995Availability: Items available for loan: (2).

426.
Creating customers: An action plan for improving the internal fist marketing by the A.P. Fisheries Corporation Limited

by MURTHY,SUDARSHAN K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hyderabad IPE 1995Availability: Items available for loan: (2).

427.
Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, [and] John E.G. Bateson

by Hoffman, K. Douglas | Bateson, John E. G.

Edition: 5th ed.Material type: Text Text Publisher: Melbourne Cengage 2017Availability: Items available for loan: Call number: 658.8 HOF (1).

428.
Services marketing: text and cases/ Vinnie Jauhari, Kirti Dutta

by Jauhari, Vinnie | Dutta, Kirti.

Edition: 2nd ed. Material type: Text Text Publisher: New Delhi OUP 2018Availability: Items available for loan: Call number: 658.8 JAU (3).

429.
Marketing research : text and cases / Rajendra Nargundkar

by Nargundkar, Rajendra.

Material type: Text Text Language: English Publisher: Chennai McGraw Hill 2019Availability: Items available for loan: Call number: 658.83 NAR (2).

430.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, and Ajay Pandit

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.

Edition: 7th edition.Material type: Text Text Publisher: Chennai McGraw Hill 2019Availability: Items available for loan: Call number: 658.8 ZEI (2).

431.
Services marketing: the Indian context / R. Srinivasan

by Srinivasan, R.

Edition: 4th ed.Material type: Text Text Language: English Publisher: New Delhi : PHI Learning, 2014Availability: Items available for loan: Call number: 658.800954 SRI (2).

432.
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee

by Wirtz, Jochen | Lovelock, Christopher H | Chatterjee, Jayanta.

Edition: 8th edition.Material type: Text Text Language: English Publisher: Chennai Pearson 2018Availability: Items available for loan: Call number: 658.8 WIR (2).

433.
Winning in emerging markets : a road map for strategy and execution / Krishna G. Palepu, Tarun Khanna with Richard J. Bullock.

by Khanna, Tarun | Palepu, Krishna G, 1954- | Bullock, Richard J.

Material type: Text Text Publisher: Boston, Mass. : Harvard Business Press, c2010Availability: Items available for loan: Call number: 658.4012091724 KHA (1).

434.
Business Marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

by Dwyer, F. Robert | Tanner, John F.

Edition: 3rd ed.Material type: Text Text Language: English Publisher: New Delhi : McGraw-Hill, 2008Online access: Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.8 DWY (1).

435.
Marketing in India : cases and readings / S. Neelamegham.

by Neelamegham, S, 1935-.

Edition: 3rd. rev. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Vikas Pub. House : Distributors, UBS Publishers' Distributors, 2000Availability: No items available :

436.
Marketing in India : cases and readings / S. Neelamegham.

by Neelamegham, S, 1935-.

Edition: 3rd. rev. ed.Material type: Text Text Language: English Publisher: New Delhi : Vikas Pub. House : Distributors, UBS Publishers' Distributors, 2000Availability: Items available for loan: Call number: 658.80954 NEE (1).

437.
Services Marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.

Edition: Seventh edition.Material type: Text Text Language: English Publisher: Chennai : McGraw Hill Education India Pvt. Ltd., 2019Availability: Items available for loan: Call number: 658.8 ZEI (2).

438.
Total quality in marketing / by William C. Johnson, Richard J. Chvala.

by Johnson, William C, 1954-.

Material type: Text Text Language: English Publisher: New Delhi : Vanity Books International, c1996Online access: Click here to access online Availability: Items available for loan: Call number: 658.8 JOH (1).

439.
Futures and options / edited by D C Gardner

by Gardner, D C.

Material type: Text Text Language: English Publisher: Delhi : Macmillan, 1999Availability: Items available for loan: Call number: 332.64 GAR (2).

440.
Introduction to futures and options markets / John Hull

by Hull, John.

Edition: 2nd ed.Material type: Text Text Language: English Publisher: New Delhi : Prentice hall of India, 2002Availability: Items available for loan: Call number: 530 HUL (1).