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Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash by
Edition: Seventh Edition.
Material type: Text Language: English
Publication details: Chennai, Indian ; Pearson India Education Services, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.83 MAL.M, ... Not available: Institute of Public Enterprise, Library: Checked out (1).
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Marketing management / Philip Kotler, Kevin Lane Keller by
Edition: 15th ed.
Material type: Text Language: English
Publication details: Noida, India : Pearson India Education Services, ©2016
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 KOT, ... Not available: Institute of Public Enterprise, Library: Checked out (2).
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Human resource management / Pravin Durai by
Edition: 2nd ed.
Material type: Text
Publication details: Chennai: Pearson India Education Services. 2016
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.3 DUR.
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Rural marketing / by
Edition: 3rd ed.
Material type: Text
Publication details: Chennai: Pearson india education services, 2016
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 2346.I5 KAS.
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MIS essentials / David M. Kroenke. by
Edition: 4th ed.
Material type: Text
Publication details: Chennai: Pearson india education services, 2015
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.4038011 KRO.
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Introduction to information systems / Patricia Wallace by
Edition: 2nd ed.
Material type: Text
Publication details: Chennai: Pearson india education services, 2015
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.4038011 WAL.
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