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541.
Services marketing : concepts, practices & cases from Indian environment / S. Shajahan by
Edition: 2nd Rev. & Enl. ed.
Material type: Text Text
Publication details: New Delhi ; Himalaya Publishing House, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 SHA, ...
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542.
Advertising management / Rajeev Batra, John G. Myers and David A. Aaker, by
Edition: 5th ed.
Material type: Text Text
Publication details: New Delhi: Pearson, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 659.1 BAT, ...
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543.
International marketing : an Indian adaptation / Masaaki Kotabe, Kristiaan Helsen and Adapted by Prateek Maheshwari by
Edition: 8th ed.
Material type: Text Text
Publication details: New Delhi : John Wiley & Sons, Inc. 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.84 KOT.
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544.
Made in future : a story of marketing, media & content for our time / Prashant Kumar by
Material type: Text Text
Publication details: India : Penguin Random House, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 KUM.
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545.
Effective marketing : principles and practice / Jacqueline Bishop. by
Material type: Text Text
Publication details: Liverpool : Liverpool Business Pub., 2002
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Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BIS.
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546.
Creative strategy and the business of design / Douglas Davis. by
Material type: Text Text
Publication details: Blue Ash, OH : HOW Books, [2016]
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 741.6068 DAV.
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547.
Corporate branding : purpose/people/process : towards the second wave of corporate branding / editors Majken Schultz,; Yun Mi Antorini,; Fabian F. Csaba by
Material type: Text Text
Publication details: Copenhagen, Copenhagen Business School Press, 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 SCH.
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548.
Billion dollar brand club : how Dollar Shave Club, Warby Parker, and other disruptors are remaking what we buy / Lawrence Ingrassia. by
Edition: First edition.
Material type: Text Text
Publication details: New York : Henry Holt and Company, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 ING.
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549.
Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing / Jeff Hasen. by
Material type: Text Text
Publication details: Hoboken, N.J. : Wiley, 2012
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Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 HAS.
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550.
Social media intelligence / Wendy W. Moe,; David A. Schweidel, by
Material type: Text Text
Publication details: Cambridge : Cambridge University Press, 2014
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 302.231 MOE.
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551.
Social marketing and behaviour change : models, theory and applications / Linda Brennan, (et al.) by
Material type: Text Text
Publication details: Cheltenham ; Northampton, MA : Edward Elgar, ©2014
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BRE.
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552.
Principles of strategic communication / Derina Holtzhausen (et al.) by
Material type: Text Text
Publication details: New York : Routledge, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 HOL.
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553.
A research agenda for tourism and development / edited by Richard Sharpley, David Harrison. by
Material type: Text Text
Publication details: Cheltenham, UK : Edward Elgar Publishing, 2019
Availability: Not available: Institute of Public Enterprise, Library: Checked out (1).
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554.
Megatrends defining the future of tourism : a journey within the journey in 12 universal truths / Valentina Boschetto Doorly by Series: Anticipation science
Material type: Text Text
Publication details: Cham : Springer, 2020
Availability: Not available: Institute of Public Enterprise, Library: Checked out (1).
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555.
Marketing management : text and cases : Indian context / Tapan K. Panda by
Edition: 3rd ed.
Material type: Text Text
Publication details: New Delhi ; Taxmann's Publications, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.8 PAN, ...
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556.
Asian competitors : marketing for competitiveness in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, and Den Huan Hooi by
Material type: Text Text
Publication details: New Jersey : World Scientific, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8/72095 KOT.
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557.
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Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan by
Material type: Text Text
Publication details: New Jersey, World Scientific, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 CHA.

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558.
Service marketing communications/ Jochen Wirtz by Series: Winning in service markets series
Material type: Text Text
Publication details: Singapore : WS Professional, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 WIR.
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559.
Marketing management/ Arun kumar and Rachana Sharma by
Material type: Text Text
Publication details: New Delhi: Atlantic Publishers & Distributers (P) Ltd. 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KUM.
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560.
Case studies on management strategies, human resource and marketing dimension / edited by Shreya Mishra and Ajoy K. Dey by
Material type: Text Text
Language: English
Publication details: New Delhi: Bloomsbury; 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.3 CAS, ...
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