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21.
Strategic marketing / O. C. Ferrell, Michael D. Hartline by
Material type: Text Text
Language: English
Publication details: New Delhi : Cengage Learning., 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (11)Call number: 658.8 FER, ...

22.
Marketing management : A South Asian perspective / Philp Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha by
Edition: 14th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson Prentice Hall, 2014
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 KOT, ... Not available: Institute of Public Enterprise, Library: Checked out (3). Institute of Public Enterprise, Library: Lost (1).

23.
Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhushan Dash by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson/Prentice Hall, 2007
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (10)Call number: 658.83 MAL.M, ...

24.
Marketing Research / A. Parasuraman, Dhruv Grewal, R. Krishnan. by
Edition: First Indian Adaptation.
Material type: Text Text
Language: English
Publication details: New Delhi : Biztantra , c2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 PAR.M.

25.
Retailing : an introduction / Roger Cox and Paul Brittain. by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson Education Limited., 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.85 COX.

26.
Global marketing / Warren j. Keegan, Mark C. Green by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (6)Call number: 658.84 KEE.G, ... Not available: Institute of Public Enterprise, Library: Checked out (1). Institute of Public Enterprise, Library: Lost (1).

27.
Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. by
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice-Hall, ©2010
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LIL.

28.
Marketing research : a South Asian Perspective / Gilbert A. Churchill, Dawn Iacobucci, D Israel by
Material type: Text Text
Language: English
Publication details: Australia : Cengage Learning, c2005
Availability: Items available for loan: Institute of Public Enterprise, Library (10)Call number: 658.83 CHU, ...

29.
Sales and distribution management / Tapan K. Panda, Sunil Sahadev. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi, India : Oxford University Press, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (19)Call number: 658.8 PAN, ...

30.
Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh. by
Material type: Text Text
Language: English
Publication details: Oxford ; New York : Oxford University Press, 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (149)Call number: 658.83 EAS, ...

31.
Marketing management a south Asian perspective / Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha by
Edition: 13th ed.
Material type: Text Text
Language: English
Publication details: New Delhi Pearson 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.8 KOT, ...

32.
Supply chain management : strategy, planning, and operation / Sunil Chopra; Peter Meindl; Dharam Vir Kalra by
Edition: 5th & 6th ed.
Material type: Text Text
Publication details: New Delhi : Pearson, 2016
Availability: Items available for loan: Institute of Public Enterprise, Library (19)Call number: 658.7 CHO, ... Not available: Institute of Public Enterprise, Library: Checked out (1). Institute of Public Enterprise, Library: Lost (1).

33.
International marketing : text and cases / Justin Paul, Ramneek Kapoor. by
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill Publishing Co., 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.84 PAU, ...

34.
Marketing Research / Alvin C. Burns, Ronald F. Bush. by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BUR.M.

35.
Advertising sales and promotion management / S.A.Vhunawalla by
Material type: Text Text
Language: English
Publication details: Hyderabad ; Himalaya publishing House, 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 659.1 CHU, ...

36.
Strategic Marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Oxford ; New York : Oxford University Press, 2010
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.8 WES.S, ...

37.
Marketing management : text and cases : Indian context / Tapan K. Panda by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Excel Books, 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 PAN, ...

38.
Marketing research / G.C. Beri. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill, ©2008
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.83 BER, ...

39.
Marketing management strategies / O.C. Ferrell, Michael D. Hartline. by
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: Australia ; India : South-Western, Cengage Learning, 2011
Availability: Items available for loan: Institute of Public Enterprise, Library (24)Call number: 658.8 FER, ...

40.
Consumer behaviour : insights from Indian market (with CD-ROM) / Ramanuj Majumdar by
Material type: Text Text
Language: English
Publication details: New Delhi : PHI Learning, 2010
Availability: Items available for loan: Institute of Public Enterprise, Library (8)Call number: 658.834 MAJ, ... Not available: Institute of Public Enterprise, Library: Checked out (2).

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