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121.
Managerial economics / G. Paul Keat by
Edition: 7th ed.
Material type: Text Text
Publication details: Chennai: Pearson India Education Service, 2017
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.5024658 KET.

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122.
Introduction to financial accounting / Charles T. Horngren, Gary L. Sundem and John A. Elliott, by
Edition: 11th ed.
Material type: Text Text
Publication details: Chennai Pearson India Education Service 2017
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 657 HOR.

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123.
Human resource management / Pravin Durai by
Edition: 2nd ed.
Material type: Text Text
Publication details: Chennai: Pearson India Education Services. 2016
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.3 DUR.

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124.
Managerial economics : Economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young, Stephen E. Erfle, and Sreejata Banerjee by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Chennai : Pearson Publications, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.15 KEA.

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125.
Business communication : Connections in a digital world / Raymond V. Lesikar, (at.. all). by
Edition: 13th ed.
Material type: Text Text
Language: English
Publication details: Chennai : McGraw-Hill/Irwin, 2015
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.45 LES, ...

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126.
Retail management : a strategic approach / Barry Berman and Joel R. Evans. by
Edition: 13th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.87 BER.

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127.
Systems analysis and design / Kenneth E. Kendall, Julie E. Kendall. by
Edition: 9th ed.
Material type: Text Text
Publication details: Chennai: Pearson India educations services, 2014
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 004.21 KEN.

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128.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller by
Edition: 4th edition
Material type: Text Text
Publication details: Chennai: Person india education services, 2013
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 KEL.

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129.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 8th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LOV.

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130.
Options, futures, and other derivatives / John C. Hull. by
Edition: 9th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2016
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 332.645 HUL.

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131.
Rural marketing / by
Edition: 3rd ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2016
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 2346.I5 KAS.

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132.
Options, futures, and other derivatives / John C. Hull. by
Edition: 9th ed.
Material type: Text Text
Publication details: Chennai: Pearson india eduction services, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 332.645 HUL.

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133.
Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris(etal) by
Edition: 3rd ed.
Material type: Text Text
Publication details: Chennai: Pearson india education service, 2010
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BEN.

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134.
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks. by
Edition: 5th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2017
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 MAL.

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135.
Marketing management : an Asian perspective / Philip Kotler(etal) by
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 KOT.

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136.
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MIS essentials / David M. Kroenke. by
Edition: 4th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2015
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Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.4038011 KRO.

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137.
Management and organisational behaviour / Laurie J. Mullins. by
Edition: 11th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services. 2013
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Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658 MUL.

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138.
Managerial economics and strategy / Jeffrey M. Perloff, Berkeley, James A. Brander by
Edition: 2nd ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2019
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.5024658 PEL.

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139.
Management information systems : managing the digital firm / Kenneth C. Laudon, Jane P. Laudon. by
Edition: 15th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.4038011 LAD.

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140.
Indian financial system : Markets, institutions and services / Bharati V. Pathak. by
Edition: 5th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: PAT.

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