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101.
Marketing Management / Rajan Saxena by
Edition: 2nd & 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill, ©2012
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 SAX.M, ...

102.
Consumer Behavior and Marketing Strategy / J. Paul Peter, Jerry C. Olson. by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill/Irwin, 2005
Other title:
  • Consumer behavior & marketing strategy
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8'342 PET.C, ...

103.
Advertising and promotions - An IMC perspective / Kruti Shah by
Material type: Text Text
Language: English
Publication details: New Delhi Tata McGraw-Hill publishing company limited. 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 SHA.A. Not available: Institute of Public Enterprise, Library: Checked out (1).

104.
Cost management : a strategic emphasis / Edward J. Blocher [and] Kung H. Chen [and] Gary Cokins [and] Thomas W. Lin by
Material type: Text Text
Publication details: NEW DELHI TATA McGRAW HILL 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 657 BLO.C.

105.
Customer Relationship Management : emerging concepts, tools, and applications / editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh. by
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill Pub. Co., c2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812.

106.
Marketing of Information Technology : concepts, products, services and intellectual property rights / K. Venkatesh by
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw Hill Education, 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 VEN.

107.
Relationship Marketing : text and cases / S. Shajahan. by
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill, ©2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SHA.R.

108.
Rural Marketing : concepts and practices / Balram Dogra ; Karminder Ghuman. by
Material type: Text Text
Publication details: New Delhi : Tata McGraw Hill, 2010. Tata McGraw Hill, 2010
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 DOG.R.

109.
Engineering economics and finacial accounting / A Ramchandra Aruasri [and] V V Ramana Murthy by
Material type: Text Text
Publication details: NEW DELHI TATA McGRAW-HILL 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 657.8 ARY.E.

110.
Security architecture design development & operations Christopher M. King , Curtis E. Dalton , T. Ertem Osmanoglu by
Material type: Text Text
Language: English
Publication details: New Delhi: TaTa McGraw-Hill, 2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 001.6440 KIN.

111.
Managing soft skills for personality development / edited by B. N. Ghosh by
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (27)Call number: 658.3124 MAN, ...

112.
Management and organisational behaviour / Ramesh B. Rudani by
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw Hill Educationa Pvt. Ltd., 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (17)Call number: 658.3 RUD, ... Not available: Institute of Public Enterprise, Library: Checked out (1).

113.
Services marketing : text & cases Rajendra Nargundkar. by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi, India : Tata McGraw Hill Education, ©2010
Availability: Items available for loan: Institute of Public Enterprise, Library (11)Call number: 658.8 NAR, ...

114.
Global brand intergrity management / Richard S. Post [and] Penelope N. Post by
Material type: Text Text
Publication details: NEW DELHI TATA McGRAW-HILL 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8'27 RIC.G.

115.
Managerial Economics / Geetika, Piyali Ghosh, Purba Roy Choudhury. by
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill Pub., ©2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.15 GEE. Not available: Institute of Public Enterprise, Library: Checked out (1).

116.
International economics / Francis Cherunilam by
Edition: 5 th
Material type: Text Text
Publication details: TATA McGRAW-HILL 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 382.1 CHE.I.

117.
Investments analysis and behavior / Mark Hirschey, John Nofsinger. by
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill Publishing Co. Ltd., 2008
Availability: Not available: Institute of Public Enterprise, Library: Checked out (1).

118.
Economics / Paul A. Samuelson [and] William D. Nordhaus by
Edition: 18th ed.
Material type: Text Text
Language: English
Publication details: NEW DELHI : TATA McGRAW-HILL, 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 330 SAM.E.

119.
Macroeconomics / Rudiger Dornbusch, Stanley Fischer, Richard Startz. by
Edition: 9th ed., 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill Pub. Co. Ltd., 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 339 DOR.M, ...

120.
Introduction to industrial management. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing 1963
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658 FOL.I.

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