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Marketing Research : customer insights and managerial action / Tom J Brown; Tracy A Suter and Gilbert A Churchill

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Delhi, India ; Cengage Learning India Private Limited, ©2014.Edition: 8th edDescription: xxvi, 478 p. : illustrationsISBN:
  • 9788131529409
Other title:
  • Basic marketing research
Subject(s): DDC classification:
  • 658.83 BRO
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Holdings
Item type Current library Call number Status Barcode
Books Institute of Public Enterprise, Library S Campus 658.83 BRO (Browse shelf(Opens below)) Available 46215
Books Institute of Public Enterprise, Library S Campus 658.83 BRO.M (Browse shelf(Opens below)) Available 41464

"This edition ... for sale in India, Pakistan, Bangladesh, Nepal and Sri Lanka"--Title page verso.
Original title: Basic marketing research.

Includes Index.

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