Advertising and promotions - An IMC perspective / Kruti Shah
Material type:
TextLanguage: English Publisher: New Delhi Tata McGraw-Hill publishing company limited. 2009Description: xxx,987 p. : illISBN: 978-0-07-008031-7Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 659.1 SHA.A (Browse shelf) | Available | 38663 | |
| Books | Institute of Public Enterprise, Library S Campus | 659.1 SHA.A (Browse shelf) | Checked out | 03/13/2023 | 38664 |
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| 659.1 SEM.A Advertising and Promotions:An Integrated Brand Approach / | 659.1 SEM.A Advertising and Promotions:An Integrated Brand Approach / | 659.1 SHA Advertising and Integrated marketing communications / | 659.1 SHA.A Advertising and promotions - An IMC perspective / | 659.1 SHA.A Advertising and promotions - An IMC perspective / | 659.1 SON Advertising and sales management / | 659.1 STA.A Advertising, Promotion and New Media |
Includes statistical table.
Includes Appendix and Index.
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