Advertising management / David A. Aaker [and] Rajeev Batra [and] John G. Myers

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi Prentice-Hall of India 1977Description: xvi, 612 ill; 22cmSubject(s): DDC classification:
  • 659.1 AAK
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Holdings
Item type Current library Call number Status Barcode
Books Institute of Public Enterprise, Library S Campus 659.1 AAK.A (Browse shelf(Opens below)) Available 34594
Books Institute of Public Enterprise, Library O U Campus 659.1 AAK (Browse shelf(Opens below)) Available 000633

Includes index

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