Strategic Advertising Management / Larry Percy, John R. Rossiter, Richard Elliott.

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Material type: Text

TextLanguage: English Publication details: Oxford ; New York : Oxford University Press, 2001.Description: xxi, 288 p., 12 p. of plates : ill. (some col.)ISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	659.1 PER.S (Browse shelf(Opens below))	Available		30531

Includes bibliographical references and index.

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