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Strategic Advertising Management / Larry Percy, John R. Rossiter, Richard Elliott.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Oxford ; New York : Oxford University Press, 2001.Description: xxi, 288 p., 12 p. of plates : ill. (some col.)ISBN:
  • 0198782322
  • 9780198782322
Subject(s): DDC classification:
  • 659.1 PER.S
Online resources:
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Item type Current library Call number Status Barcode
Books Institute of Public Enterprise, Library S Campus 659.1 PER.S (Browse shelf(Opens below)) Available 30531

Includes bibliographical references and index.

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