Principles of Customer Relationship Management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk.
Material type: TextLanguage: English Publisher: Mason, Ohio : Thomson/South-Western, c2008Edition: Indian edDescription: 308 p. : ill. ; 26 cmISBN: 9788131505182Subject(s): Relationship marketing -- Textbooks | Customer relations -- Management -- TextbooksDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library | Available | 34904 | ||
Books | Institute of Public Enterprise, Library S Campus | 658.8 BAR (Browse shelf) | Available | 34903 |
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658.8 BAI Marketing / | 658.8 BAI Integrated supply chain and logistics management / | 658.8 BAL.B Business logistics / supply chain management / | 658.8 BAR Principles of Customer Relationship Management / | 658.8 BAS Brand new brand thinking brought to life by 11 experts who do / | 658.8 BAT Services Marketing / | 658.8 BAT Services Marketing / |
Includes bibliographical references and index.
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