Baran, Roger J. 1945-
Principles of Customer Relationship Management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk. - Indian ed. - Mason, Ohio : Thomson/South-Western, c2008. - 308 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9788131505182
Relationship marketing--Textbooks.
Customer relations--Management--Textbooks.
658.8 / BAR
Principles of Customer Relationship Management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk. - Indian ed. - Mason, Ohio : Thomson/South-Western, c2008. - 308 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9788131505182
Relationship marketing--Textbooks.
Customer relations--Management--Textbooks.
658.8 / BAR