| 000 -LEADER |
|---|
| fixed length control field |
00678cam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9788131505182 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
BAR |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Baran, Roger J. |
| Dates associated with a name |
1945- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of Customer Relationship Management / |
| Statement of responsibility, etc |
Roger J. Baran, Robert J. Galka, Daniel P. Strunk. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Indian ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Mason, Ohio : |
| Name of publisher |
Thomson/South-Western, |
| Year of publication |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
308 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Relationship marketing |
| Form subdivision |
Textbooks. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Customer relations |
| General subdivision |
Management |
| Form subdivision |
Textbooks. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Galka, Robert J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Strunk, Daniel P. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
