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Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris(etal)

By: Bendle, Neil TMaterial type: Text

TextPublisher: Chennai: Pearson india education service, 2010Edition: 3rd edDescription: xv; 405 pISBN: 9780137058297Subject(s): Marketing research | Marketing -- Mathematical modelsDDC classification: 658.83 Online resources: Click here to access online

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Item type	Current location	Call number	Status	Date due	Barcode
e-Books	Institute of Public Enterprise, Library	658.83 BEN (Browse shelf)	Available		EB71

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Previous	658.802 KOT Marketing management : an Asian perspective /	658.802 WAL Marketing strategy : A decision-focused approach /	658.827 KEL Strategic brand management : building, measuring, and managing brand equity /	658.83 BEN Marketing metrics : the definitive guide to measuring marketing performance /	658.83 HAI Marketing research : In a digital information environment /	658.83 KAP Consumer behaviour : Text and cases /	658.83 MAL Marketing research : An applied orientation /	Next

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