Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, [and] John E.G. Bateson

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Material type: Text

TextPublication details: Melbourne Cengage 2017Edition: 5th edDescription: xv, 458 pages : illustrationsISBN:

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List(s) this item appears in: New Arrival - August 2020

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 HOF (Browse shelf(Opens below))	Available		45177

Includes bibliographical references and index.

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