| 000 -LEADER |
|---|
| fixed length control field |
00623cam a2200193 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9789386858771 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
HOF |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Hoffman, K. Douglas, |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Services marketing : |
| Sub Title |
concepts, strategies, & cases / |
| Statement of responsibility, etc |
K. Douglas Hoffman, [and] John E.G. Bateson |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Melbourne |
| Name of publisher |
Cengage |
| Year of publication |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xv, 458 pages : |
| Other physical details |
illustrations ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Service industries |
| General subdivision |
Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Service industries |
| General subdivision |
Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Bateson, John E. G., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
