Hoffman, K. Douglas,
Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, [and] John E.G. Bateson - 5th ed. - Melbourne Cengage 2017 - xv, 458 pages : illustrations ;
Includes bibliographical references and index.
9789386858771
Service industries--Marketing.
Service industries--Marketing.
Marketing
658.8 / HOF
Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, [and] John E.G. Bateson - 5th ed. - Melbourne Cengage 2017 - xv, 458 pages : illustrations ;
Includes bibliographical references and index.
9789386858771
Service industries--Marketing.
Service industries--Marketing.
Marketing
658.8 / HOF