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Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, [and] John E.G. Bateson

By: Contributor(s): Material type: TextTextPublication details: Melbourne Cengage 2017Edition: 5th edDescription: xv, 458 pages : illustrationsISBN:
  • 9789386858771
Subject(s): DDC classification:
  • 658.8  HOF
List(s) this item appears in: New Arrival - August 2020
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Item type Current library Call number Status Date due Barcode
Books Institute of Public Enterprise, Library S Campus 658.8 HOF (Browse shelf(Opens below)) Available 45177

Includes bibliographical references and index.

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