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1.
Marketing of services strategies for success by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Global press 1997
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

2.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee by
Edition: 6th, 7th & 8th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (19)Call number: 658.8 LOV, ...

3.
Marketing Information Products and Services : a primer for librarians and information professionals editors by Abhinandan K. Jain ... [et al.]. by
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill Pub. Co., 1999
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1'902 JAI.M.

4.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: India : Prentice Hall, 2011
Availability: Items available for loan: Institute of Public Enterprise, Library (40)Call number: 658.8 LOV, ...

5.
Bank marketing management / Arthur Meidan by Series: Macmillan studies in marketing management
Material type: Text Text
Language: English
Publication details: London : Macmillan 1984
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MEI.

6.
Tourism marketing / S M Jha by
Material type: Text Text
Publication details: Bombay: Himalaya, 1995
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JHA.

7.
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee by
Edition: 8th edition.
Material type: Text Text
Language: English
Publication details: Chennai Pearson 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 WIR, ...

8.
Services marketing : concepts, practices & cases from Indian environment / S. Shajahan by
Edition: 2nd Rev. & Enl. ed.
Material type: Text Text
Publication details: New Delhi ; Himalaya Publishing House, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 SHA, ...

9.
Services marketing : people, technology, strategy / Christopher Lovelock by
Edition: 4th ed.
Material type: Text Text
Publication details: India : Pearson Education, 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LOV.

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