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1.
Creating Powerful Brands in Consumer, Service, and Industrial Markets / Leslie de Chernatony and Malcolm McDonald. by Series: CIM professional
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1998
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8'27 CHE.C.

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2.
Harvard business review on marketing. Series: The Harvard business review paperback series
Material type: Text Text
Publication details: Boston : Harvard Business School Press, c2001
Other title:
  • On marketing
  • Marketing
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 HAR.M.

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3.
The Ultimate CRM Handbook : strategies and concepts for building enduring customer loyalty and profitability / edited by John G. Freeland by
Material type: Text Text
Language: English
Publication details: New York, N.Y. : McGraw-Hill, c2003
Other title:
  • CRM handbook
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812.

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4.
Case studies on new age marketing / edited by Nusrath Jahan Maldar by
Material type: Text Text
Language: English
Publication details: Hyderabad ICFAI 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 001.432 ICF.

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5.
Case studies on MNC's in India / Icfai by
Material type: Text Text
Language: English
Publication details: Hyderabad, India : ICFAI University Press, 2007
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 001.432 ICF.

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6.
Darwin's brands : adapting for success / Anand Halve. by
Material type: Text Text
Publication details: New Delhi, India ; Thousand Oaks, Calif. : SAGE, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 HAL.D.

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7.
Co-creating brands : Brand management from a co-creative perspective / Nicholas Ind & Holger J. Schmidt. by
Material type: Text Text
Language: English
Publication details: London : Bloomsbury Business, 2019
Other title:
  • Brand management from a co-creative perspective
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 IND.

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8.
Re-build / Ramya Ramamurthy. by
Material type: Text Text
Language: English
Publication details: India : Hachette ; 2019
Other title:
  • How brands in India overcame crisis and emerged stronger, better, wiser.
  • Rebuild
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8270954 RAM, ...

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9.
Right between the ears : how to use Brain Science to Build epic brands / Sandeep Dayal by
Material type: Text Text
Language: English
Publication details: New Delhi : Portfolio, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 DAY.

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10.
Luxury brand management in digital and sustainable times : a new world of privilege / Michel Chevalier, Gerald Mazzalovo. by
Edition: Fourth Edition.
Material type: Text Text
Language: English
Publication details: Newark : John Wiley & Sons, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 CHE.

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11.
The road to luxury : the new frontiers in luxury brand management cloth / Ashok Som, Christian Blanckaert. by
Edition: Second edition.
Material type: Text Text
Language: English
Publication details: Singapore : Wiley, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SOM.

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12.
Digital luxury : transforming brands and consumer experiences / Wided Batat. by
Material type: Text Text
Language: English
Publication details: London : SAGE Publications, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 BAT.

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13.
Brand management : principles and practices / Kirti Dutta by
Material type: Text Text
Language: English
Publication details: New Delhi : Oxford University Press, 2012
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 DUT.

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14.
The future of branding / edited by Rajendra K. Srivastava, Gregory Metz Thomas. by
Material type: Text Text
Publication details: New Delhi, India ; SAGE Publications, ©2016
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8/27 SRI.

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15.
The definitive book of branding / edited by Kartikeya Kompella. by
Material type: Text Text
Language: English
Publication details: New Delhi, India : Sage, Response Business Books, 2014
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8'27 THE.

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16.
Troll proof branding in the age of doppelgangers / Gaurav Sood. by
Material type: Text Text
Publication details: New Delhi ; SAGE Publication India Pvt Ltd., 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 SOO.
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17.
Corporate branding : purpose/people/process : towards the second wave of corporate branding / editors Majken Schultz,; Yun Mi Antorini,; Fabian F. Csaba by
Material type: Text Text
Publication details: Copenhagen, Copenhagen Business School Press, 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 SCH.
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18.
Billion dollar brand club : how Dollar Shave Club, Warby Parker, and other disruptors are remaking what we buy / Lawrence Ingrassia. by
Edition: First edition.
Material type: Text Text
Publication details: New York : Henry Holt and Company, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 ING.
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19.
Branding : a very short introduction / Robert Jones. by Series: Very short introductions, 527
Edition: First edition.
Material type: Text Text
Publication details: Oxford, Oxford University Press, 2017
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 JON.
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20.
Brand fusion : purpose-driven brand strategy / Terry Smith, Tom Williams. by
Material type: Text Text
Publication details: Berlin : De Gruyter, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SMI.
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