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1.
Customer Relationship Management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk. by
Edition: Indian ed.
Material type: Text Text
Language: English
Publication details: Mason, Ohio : Thomson/South-Western, c2008
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.812 BAR, ...

2.
Customer Relationship Management : concepts and cases / Alok Kumar Rai. by
Material type: Text Text
Language: English
Publication details: New Delhi : PHI Learning Private Limited, 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.812 ALO, ...

3.
The crm handbook : a business guide to customer relationship management / Jill Dyché. by Series: Addison-Wesley information technology series
Material type: Text Text
Language: English
Publication details: Boston : Addison Wesley, c2002
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.812 DYC, ...

4.
Crm at the speed of light : essential customer strategies for the 21st century / Paul Greenberg. by
Edition: 3rd ed.
Material type: Text Text
Publication details: New York : McGraw-Hill/Osborne, c2004
Other title:
  • Customer relationship management at the speed of light
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 GRE, ...

5.
Customer relationship management : A key to corporate success / V. Venkata Ramana, G. Somayajulu. by
Material type: Text Text
Language: English
Publication details: New Delhi : Excel Books, ©2003
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 VEN, ...

6.
The CRM Project Management Handbook : building realistic expectations and managing risk / Michael Gentle. by
Material type: Text Text
Language: English
Publication details: London ; Sterling, VA : Kogan Page, 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 GEN.

7.
Customer Relationship Management : how to turn a good business into a great one! / Graham Roberts-Phelps. by
Material type: Text Text
Publication details: London : Hawksmere, 2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 ROB.

8.
The Ultimate CRM Handbook : strategies and concepts for building enduring customer loyalty and profitability / edited by John G. Freeland by
Material type: Text Text
Language: English
Publication details: New York, N.Y. : McGraw-Hill, c2003
Other title:
  • CRM handbook
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812.

9.
Outrside in corporation how to build customer centric organisation for break through results / Bardan E. Bund by
Material type: Text Text
Language: English
Publication details: NEW DELHI TMH 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BUN.

10.
Customer Relationship Management : how to turn a good business into a great one! / Graham Roberts-Phelps. by
Material type: Text Text
Publication details: London : Hawksmere, 2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 ROB.

11.
Customer Relationship Management : emerging concepts, tools, and applications / editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh. by
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill Pub. Co., c2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812.

12.
Co-creating brands : Brand management from a co-creative perspective / Nicholas Ind & Holger J. Schmidt. by
Material type: Text Text
Language: English
Publication details: London : Bloomsbury Business, 2019
Other title:
  • Brand management from a co-creative perspective
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 IND.

13.
Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York : Routledge, Taylor & Francis Group, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (7)Call number: 658.812 BUT, ... Not available: Institute of Public Enterprise, Library: Checked out (1).

14.
Customer relationship management / N.H. Mullick. by
Material type: Text Text
Publication details: New Delhi ; Oxford University Press, 2016
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.812 MUL, ...

15.
Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry / Marc R. Benioff, Carlye Adler. by
Edition: 1st ed.
Material type: Text Text
Publication details: San Francisco, CA : Jossey-Bass, c2009
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BEN.

16.
Customer in the boardroom? : crafting customer-based business strategy / Rama Bijapurkar by
Material type: Text Text
Publication details: New Delhi : SAGE India, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 BIJ.

17.
Customer relationship management / Mallika Srivastava by
Material type: Text Text
Language: English
Publication details: New Delhi : Vikas Publishing House, 2016
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 SRI.

18.
CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / Paul Greenberg. by
Edition: 4th ed.
Material type: Text Text
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.8 GRE, ...

19.
Customer relationship management : a strategic perspective/ G Shainesh by
Material type: Text Text
Language: English
Publication details: New Delhi: Laxmi Publications, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.812 SHA, ...

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