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1.
Global marketing management / Warren J. Keegan, Naval K. Bharhava by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (13)Call number: 658.84 KEE, ...

2.
Business Logistics/Supply Chain Management : planning, organizing, and controlling the supply chain / Ronald H. Ballou. by
Edition: 5th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.78 BAL, ...

3.
Principles of Marketing / Philip Kotler, Gary Armstrong. by
Edition: 9th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2001
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 KOT, ... Not available: Institute of Public Enterprise, Library: Checked out (1).

4.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee by
Edition: 6th, 7th & 8th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (19)Call number: 658.8 LOV, ...

5.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 CLO.

6.
Organizational Behavior / Stephen P. Robbins, Timothy A. Judge, Seema Sanghi by
Edition: 13th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.3 ROB.

7.
Concepts in Strategic Management and Business Policy : achieving sustainability / Thomas L. Wheelen, J. David Hunger. by
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.4 WHE.

8.
Global marketing management / Warren J. Keegan, Green, Mark C., and Naval K. Bhargava by
Edition: 7th, 5th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, N.J. : Prentice-Hall, 2002; New Delhi: Prentice-Hall, 1995
Availability: Items available for loan: Institute of Public Enterprise, Library (6)Call number: 658.84 KEE, ...

9.
Marketing that Works : how entrepreneurial marketing can add sustainable value to any sized company / Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau. by
Material type: Text Text
Language: English
Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2007
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LOD.

10.
Effective Training : Systems, Strategies, and Practices / P. Nick Blanchard, James W. Thacker, V. Anand Ram by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2010
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.4 BLA, ...

11.
Global marketing management / Warren J. Keegan, Green, Mark C. by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002
Availability: Items available for loan: Institute of Public Enterprise, Library (19)Call number: 658.84 KEE, ...

12.
Managerial economics : economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young, Sreejata Banerjee by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2009
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (8)Call number: 658.15 KEA, ...

13.
Fundamentals of futures and options markets / John C. Hull by
Material type: Text Text
Language: English
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, ©2008
Availability: Not available: Institute of Public Enterprise, Library: Checked out (1).

14.
Automation, production systems, and computer-integrated manufacturing / Mikell P. Groover. by
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2008
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 670.427 GRO.

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