Managerial economics : economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young, Sreejata Banerjee
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TextLanguage: English Publisher: Upper Saddle River, N.J. : Prentice Hall, c2009Edition: 6th edDescription: xxiii, 598 p. : ill. ; 26 cmISBN: 9788131733530Subject(s): Managerial economicsDDC classification: 658.15 Online resources: Click here to access online | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.15 KEA (Browse shelf) | Available | 41256 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.15 KEA (Browse shelf) | Available | 41257 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.15 KEA (Browse shelf) | Available | 41258 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.15 KEA (Browse shelf) | Available | 41259 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.15 KEA (Browse shelf) | Available | 41260 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.15 KEA (Browse shelf) | Available | 38807 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.15 KEA (Browse shelf) | Available | 38441 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.15 KEA (Browse shelf) | Available | 38442 |
Includes bibliographical references and index.
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.
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