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Online Public Access Catalogue

Your search returned 61 results.

41.
Modern marketing research / S. G. Patil, P. V. Kulkarni, Homai Pradhan

by Patil, S. G | Kulkarni, P. V | Pradhan, Homai.

Edition: 2nd rev & enlarged ed.Material type: Text Text Language: English Publisher: Bombay Himalaya Publishing house 1980Availability: Items available for loan: Call number: 658.83 PAT (1).

42.
Theory of the firm: resource allocation in a market economy / Kalman J. Cohen, Richard M. Cyert

by Cohen, Kalman J | Cyert, Richard M.

Edition: 2nd ed.Material type: Text Text Language: English Publisher: New Delhi Prentice Hall Availability: Items available for loan: Call number: 338.5 COH (1).

43.
Essence of marketing reserch

by Chisnall,peter m.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI 1994Availability: Items available for loan: (1).

44.
Marketing research : text and cases / Rajendra Nargundkar

by Nargundkar, Rajendra.

Material type: Text Text Language: English Publisher: Chennai McGraw Hill 2019Availability: Items available for loan: Call number: 658.83 NAR (2).

45.
Marketing research : In a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

by Hair, Joseph F., Jr, 1944- | Bush, Robert P | Ortinau, David J.

Edition: 4th ed.Material type: Text Text Publisher: Boston : McGraw-Hill Irwin, ©2009Online access: Click here to access online Availability: Items available for loan: Call number: 658.83 HAI (1).

46.
Marketing research : An applied orientation / Naresh K. Malhotra, Satyabhusan Dash.

by Malhotra, Naresh K | Dash, Satyabhusan.

Edition: 7th Rev. ed.Material type: Text Text Publisher: India : Pearson India Education Services, 2019Online access: Click here to access online Availability: Items available for loan: Call number: 658.83 MAL (1).

47.
Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris(etal)

by Bendle, Neil T.

Edition: 3rd ed.Material type: Text Text Publisher: Chennai: Pearson india education service, 2010Online access: Click here to access online Availability: Items available for loan: Call number: 658.83 BEN (1).

48.
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks.

by Malhotra, Naresh K | Birks, David F | Wills, Peter.

Edition: 5th ed.Material type: Text Text Publisher: Chennai: Pearson india education services, 2017Online access: Click here to access online Availability: Items available for loan: Call number: 658.83 MAL (1).

49.
Market intelligence : how and why organizations use market research / Martin Callingham.

by Callingham, Martin.

Material type: Text Text Language: English Publisher: London ; Sterling, Va. : Kogan Page, c2004Other title: How and why organizations use market research.Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.83 CAL (1).

50.
Journal of marketing research.

Material type: Continuing resource Continuing resource Publisher: Chicago : American Marketing Association, 1964-Availability: Items available for loan: Call number: 380 (1).

51.
Marking research : text, applications and case studies / Ramanuj Majumdar

by Majumdar, Ramanuj.

Material type: Text Text Language: English Publisher: New Delhi : New Age International (P) Ltd., 2014Availability: Items available for loan: Call number: 658.83 MAJ (2).

52.
Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby.

by Grigsby, Mike.

Edition: Second edition.Material type: Text Text Language: English Publisher: New Delhi : Kogan Page Limited, 2018Availability: Items available for loan: Call number: 658.8'3 GRI (2).

53.
Marketing metrics : the definitive guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein.

by Bendle, Neil T | Farris, Paul W | Pfeifer, Phillip E | Reibstein, David J.

Material type: Text Text Language: English Publisher: New Delhi : Pearson Education, Inc., 2016Availability: Items available for loan: Call number: 658.83 BEN (1).

54.
Marketing research / John Boyce.

by Boyce, John.

Material type: Text Text Language: English Publisher: New Delhi : McGraw-Hill 2011Availability: Items available for loan: Call number: 658.83 BOY (1).

55.
Experimentation works : the surprising power of business experiments / Stefan H. Thomke.

by Thomke, Stefan H.

Material type: Text Text Publisher: Boston, Massachusetts : Harvard Business Review Press, 2020Availability: Items available for loan: Call number: 658.4063 THO (1).

56.
Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash

by Malhotra, Naresh K | Dash, Satyabhusan.

Edition: Seventh Edition.Material type: Text Text Language: English Publisher: Chennai, Indian ; Pearson India Education Services, 2019Availability: Items available for loan: Call number: 658.83 MAL (3).

57.
Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan

by Charan, Ashok.

Material type: Text Text Publisher: New Jersey, World Scientific, 2022Availability: Items available for loan: Call number: 658.83 CHA (1).

58.
Winning on purpose : the unbeatable strategy of loving customers / Fred Reichheld with Darci Darnell and Maureen Burns, Bain & Company, Inc.

by Reichheld, Frederick F | Darnell, Darci | Burns, Maureen.

Material type: Text Text Publisher: Boston, MA : Harvard Business Review Press, [2021]Availability: Items available for loan: Call number: 658.812 REI (1).

59.
Marketing research/ Alvin C. Burns, Ann Veeck, and Ronald F. Bush

by Burns, Alvin C | Bush, Ronald F | Veeck, Ann.

Edition: 8th ed.Material type: Text Text Publisher: Pearson Education Limited : New Delhi, 2017Availability: Items available for loan: Call number: 658.83 BUR (1).

60.
Marketing analytics : based on first principles / Robert W. Palmatier, Frank Germann, J. Andrew Petersen.

by Palmatier, Robert W | Germann, Frank | Petersen, J. Andrew.

Material type: Text Text Publisher: New Delhi: Bloomsbury, 2022Availability: Items available for loan: Call number: 658.83 PAL (1).