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Online Public Access Catalogue

Your search returned 415 results.

61.
Marketing nuggets / S Ramesh Kumar

by Ramesh Kumar, S.

Material type: Text Text Language: English Publisher: New Delhi VIKAS 1998Availability: Items available for loan: Call number: 658.8 RAM (1).

62.
Service Marketing / Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham.

by Rust, Roland T | Zahorik, Anthony J | Keiningham, Timothy L.

Material type: Text Text Publisher: New York : HarperCollins College Publishers, c1996Availability: Items available for loan: Call number: 658.8 RUS (1).

63.
Marketing imperfection and effective demand / Mihir Rakshit

by Mihir rakshit.

Material type: Text Text Publisher: New Delhi: ICSSR, 1993Availability: Items available for loan: Call number: MIH (1).

64.
Marketing research / David A. Aaker, V. Kumar, George S. Day.

by Aaker, David A | Kumar, V, 1957- | Day, George S.

Edition: 6th ed.Material type: Text Text Language: English Publisher: New York : Wiley, c1998Online access: Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.83 AAK.M (2).

65.
Marketing zeroing in on the customer / Techno Management R & D

by Techno Management R & D.

Material type: Text Text Language: English Publisher: Chennai : TM R&D, 1998Availability: Items available for loan: Call number: 658.8 TEC.M (1).

66.
Studies in Tourism : key issues in effective management / Sagar Singh.

by Singh, Sagar.

Material type: Text Text Language: English Publisher: New Delhi, India : A.P.H. Pub., 1999Availability: No items available : Checked out (1).

67.
Tourism in India : trends and issues / S Dharmarajan; Rabindra Seth

by Dharmarajan, S | Seth, Rabindra.

Material type: Text Text Language: English Publisher: New Delhi : Har-Anand Publications, ©1994Availability: No items available : Checked out (1).

68.
Marketing Financial Services / Mary Ann Pezzullo.

by Pezzullo, Mary Ann | Pezzullo, Mary Ann | American Bankers Association.

Edition: 5th ed.Material type: Text Text Publisher: Washington, D.C. : American Bankers Association, c1998Availability: Items available for loan: Call number: 658.8 PEZ (1).

69.
Adding Value to Marketing : the role of marketing in today's profit-driven organization / David P. Doyle.

by Doyle, David P.

Material type: Text Text Publisher: London : Kogan Page, 1998Other title: Role of marketing in today's profit-driven organization.Availability: Items available for loan: Call number: 658.8 DOY (1).

70.
Marketing Planning Guide / Robert E. Stevens, David L. Loudon, William E. Warren.

by Stevens, Robert E, 1942- | Loudon, David L | Warren, William E.

Material type: Text Text Language: English Publisher: New York : Haworth Press, 2000Availability: Items available for loan: Call number: 658.802 STE (1).

71.
High-impact marketing on a low-impact budget : 101 strategies to turbo-charge your business today! John Kremer and J. Daniel McComas.

by Kremer, john | McComas, J. Daniel.

Material type: Text Text Publisher: Mumbai : Jaico Publishing House., 1999Availability: Items available for loan: Call number: 658.8 KRE (1).

72.
Strategic marketing : a guide for developing sustainable competitive advantage / M.J. Xavier.

by Xavier, M. J, 1953-.

Material type: Text Text Language: English Publisher: New Delhi ; Thousand Oaks, Calif. : Response Books, 1999Online access: Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.8'02 (5).

73.
Marketing in the new era : Combating competition in a globalizing economy / J. S. Panwar.

by Panwar, J.S.

Material type: Text Text Language: English Publisher: New Dehli : Response Books, 1997Availability: Items available for loan: Call number: 658.8'00954 PAN (1).

74.
Product manangement in India / Ramanuj Majumdar.

by Majumdar, Ramanuj.

Material type: Text Text Language: English Publisher: New Delhi : PHI Learning, 2007Availability: Items available for loan: Call number: 658.8. MAJ (5).

75.
Developing Successful Marketing Strategies / David Parmerlee.

by Parmerlee, David | American Marketing Association.

Edition: New ed.Material type: Text Text Language: English Publisher: Lincolnwood, Ill. : NTC Business Books, c2000Availability: Items available for loan: Call number: 658.8'00285 PAR (1).

76.
Preparing the Marketing Plan / David Parmerlee.

by Parmerlee, David.

Edition: New EditionMaterial type: Text Text Publisher: Lincolnwood, Ill. : NTC Business Books, c2000Online access: Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.8 PAR (1).

77.
Financial Services Marketing / Tina Harrison

by Harrison, Tina.

Material type: Text Text Language: English Publisher: England : Pearson Education, 2000Availability: Items available for loan: Call number: 332.10688 HAR (1).

78.
Marketing Research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel.

by Lehmann, Donald R | Gupta, Sunil, 1958- | Steckel, Joel H.

Material type: Text Text Language: English Publisher: Reading, MA : Addison-Wesley, c1998Availability: Items available for loan: Call number: 658.83 LEH.M (1).

79.
Sales management : in the Indian perspective / Vaswar Das Gupta

by Das gupta, vaswar.

Edition: Eastern Economy ed.Material type: Text Text Language: English Publisher: Prentice-Hall, New Delhi : 2000Availability: Items available for loan: (2).

80.
Strike that Deal : making a successful sale. Rajeev Sethi & E.A. Michigan

by Rajeev, Sethi.

Material type: Text Text Language: English Publisher: New Delhi : Infinity, 2000Availability: Items available for loan: Call number: 658.85 RAJ.S (1).