Preparing the Marketing Plan / David Parmerlee.
Material type:
TextPublisher: Lincolnwood, Ill. : NTC Business Books, c2000Edition: New EditionDescription: xxiv, 223 p. : ill. ; 28 cmISBN: 0658001345Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.8 Online resources: Click here to access online | Click here to access online
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8 PAR (Browse shelf) | Available | 29557 |
At head of title: American Marketing Association.
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