logo

Online Public Access Catalogue

Your search returned 29 results.

1.
Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S Ramesh Kumar, Leslie Lazar Kanuk

by Schiffman, Leon G | Wisenblit, Joseph | Ramesh Kumar, S | Kanuk, Leslie Lazar.

Edition: 11th, 9th ed.Material type: Text Text Language: English Publisher: New Delhi : Prentice - Hall of India, 2016Availability: Items available for loan: Call number: 658.834 SCH (22).

2.
Consumer behaviour : insights from Indian market (with CD-ROM) / Ramanuj Majumdar

by Majumdar, ramanuj.

Material type: Text Text Language: English Publisher: New Delhi : PHI Learning, 2010Availability: Items available for loan: Call number: 658.8 MAJ.C (9). Checked out (1).

3.
Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

by Hawkins, del i | Best, Roger J | Coney, Kenneth A.

Edition: 7th ed.Material type: Text Text Publisher: Boston, Mass. : McGraw-Hill, c1998Availability: Items available for loan: (2).

4.
Understanding the Consumer / Isabelle Szmigin.

by Szmigin, Isabelle.

Material type: Text Text Publisher: London ; Thousand Oaks : Sage Publications, 2003Online access: Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.8 SZM.U (1).

5.
Digital Marketing : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan.

by Wind, Jerry | Mahajan, Vijay, 1948-.

Material type: Text Text Language: English Publisher: New York : Wiley, c2001Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Call number: 658.8 WIN (1).

6.
Consumer Behavior : buying, having, and being / Michael R Solomon

by Solomon, Michael R.

Edition: 7th ed.Material type: Text Text Language: English Publisher: New Delhi : Prentice Hall, 2007Availability: Items available for loan: Call number: 658.8 SOL.C (2).

7.
Consumer Behaviour / Leon G Schiffman; Leslie Lazar Kanuk

by Schiffman, Leon G.

Edition: 9th Material type: Text Text Language: English Publisher: New Delhi : Prentice Hall of India, 2007Availability: Items available for loan: (5). Checked out (1).

8.
Consumer Behavior and Marketing Strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C, 1944-.

Edition: 7th ed.Material type: Text Text Language: English Publisher: New Delhi : Tata McGraw-Hill/Irwin, 2005Other title: Consumer behavior & marketing strategy.Availability: Items available for loan: Call number: 658.8'342 PET.C (2).

9.
Customer Behavior : a managerial perspective / Jagdish N Sheth, Banwari Mittal

by Sheth, Jagdish N | Mittal, Banwari.

Material type: Text Text Publisher: Australia : Thomson, 2003Availability: Items available for loan: Call number: 658.8 SHE.C (1).

10.
Conceptual Issues in Consumer Behaviour : the Indian context / S. Ramesh Kumar

by Ramesh Kumar, S.

Material type: Text Text Language: English Publisher: Delhi : Pearson Education, 2008Availability: Items available for loan: Call number: 658.8 RAM.C (1). Checked out (1).

11.
Rural Marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan.

by Velayudhan, Sanal Kumar, 1955-.

Edition: 2nd ed.Material type: Text Text Language: English Publisher: Los Angeles ; London : Response, 2007Online access: Click here to access online Availability: Items available for loan: Call number: 658.8 VEL (11).

12.
Consumer Behavior / Jay D. Lindquist, M. Joseph Sirgy

by Lindquist, Jay d | Joseph Sirgy, M.

Edition: Indian Ed.Material type: Text Text Language: English Publisher: New Delhi : Cengage Learning, 2009Availability: Items available for loan: Call number: 658.8 LIN.C (1).

13.
The Consumer Revoluation : Tipping the balance of power / Naren Nath

by Nath, Naren.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage 2020Availability: Items available for loan: Call number: 658.8342 NAT (1).

14.
Competing against luck : the story of innovation and customer choice / Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan.

by Christensen, Clayton M | Hall, Taddy | Dillon, Karen | Duncan, David S.

Edition: First edition.Material type: Text Text Language: English Publisher: New York : Harper business , 2016Availability: Items available for loan: Call number: 658.4 CHR (1).

15.
The consumer revolution : tipping the balance of power / Naren Nath

by Nath, Naren.

Material type: Text Text Language: English Publisher: New Delhi : SAGE , 2020Availability: Items available for loan: Call number: 658.8342 NAT (1).

16.
Super marketwala : secrets to winning consumer India / Damodar Mall

by Mall, Damodar.

Material type: Text Text Language: English Publisher: Gurgaon : Random House India, 2014Availability: Items available for loan: Call number: 658.85 MAL (1).

17.
Consumer behavior and culture : consequences for global marketing and advertising / Marieke De Mooij

by De Mooij, Marieke.

Edition: 3rd editionMaterial type: Text Text Language: English Publisher: New Delhi : SAGE Publications, 2019Availability: Items available for loan: Call number: 658.8342 DEM (2).

18.
Consumer behavior / Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar

by Schiffman, Leon G | Wisenblit, Joseph | Ramesh Kumar, S.

Edition: 12th ed.Material type: Text Text Language: English Publisher: New Delhi : Pearson ; 2019Availability: Items available for loan: Call number: 658.834 SCH (1).

19.
Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan.

by Velayudhan, Sanal Kumar, 1955-.

Edition: 2nd ed.Material type: Text Text Language: English Publisher: Los Angeles ; London : Response, 2007Online access: Click here to access online Availability: Items available for loan: Call number: 658.800 VEL (1).

20.
Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna.

by Krishna, Aradhna.

Material type: Text Text Language: English Publisher: New York : Routledge, c2010Online access: Click here to access online Availability: Items available for loan: Call number: 658.80019 SEN (1).