Conceptual Issues in Consumer Behaviour : the Indian context / S. Ramesh Kumar
Material type: TextLanguage: English Publisher: Delhi : Pearson Education, 2008Description: xviii, 323 pages : illustrations (chiefly color)ISBN: 8131714098Subject(s): Consumer behavior -- India | Consumers -- Attitudes. -- India | Marketing -- IndiaDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | 658.8 RAM (Browse shelf) | Checked out | 11/21/2023 | 47420 |
Books | Institute of Public Enterprise, Library S Campus | 658.8 RAM.C (Browse shelf) | Available | 38977 |
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