logo

Online Public Access Catalogue

Your search returned 36 results.

21.
Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash

by Malhotra, Naresh K.

Edition: Seventh Edition.Material type: Text Text Language: English Publisher: Chennai, Indian ; Pearson India Education Services, 2019Availability: Items available for loan: Call number: 658.83 MAL.M (4). Checked out (1).

22.
Marketing management / Philip Kotler, Kevin Lane Keller

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: Text Text Language: English Publisher: Noida, India : Pearson India Education Services, ©2016Availability: Items available for loan: Call number: 658.8 KOT (4). Checked out (1).

23.
Marketing data science : modeling techniques in predictive analytics with R and Python / Thomas W. Miller

by Miller, Thomas W.

Material type: Text Text Publisher: Uttar Pradesh : Pearson , 2019Availability: Items available for loan: Call number: 005.1 MIL (1).

24.
Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock and Jayanta Chatterjee

by Wirtz, Jochen | Lovelock, Christopher H | Chatterjee, Jayanta.

Edition: 8th edition.Material type: Text Text Language: English Publisher: Chennai Pearson 2018Availability: Items available for loan: Call number: 658.8 WIR (2).

25.
Consumer behavior / Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar

by Schiffman, Leon G | Wisenblit, Joseph | Ramesh Kumar, S.

Edition: 12th ed.Material type: Text Text Language: English Publisher: New Delhi : Pearson ; 2019Availability: Items available for loan: Call number: 658.834 SCH (1).

26.
Marketing metrics : the definitive guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein.

by Bendle, Neil T | Farris, Paul W | Pfeifer, Phillip E | Reibstein, David J.

Material type: Text Text Language: English Publisher: New Delhi : Pearson Education, Inc., 2016Availability: Items available for loan: Call number: 658.83 BEN (1).

27.
Marketing management / Philip Kotler, Kevin Lane Keller

by Kotler, Philip | Keller, Kevin Lane.

Edition: 15th ed.Material type: Text Text Language: English Publisher: New Delhi : Pearson, 2021. Availability: No items available : Checked out (1).

28.
Rural marketing / Pradeep Kashyap

by Kashyap, Pradeep.

Material type: Text Text Language: English Publisher: Delhi : Pearson Education, 2012Availability: Items available for loan: Call number: 658.8 KAS (1).

29.
Supply chain management : strategy, planning and operation / Sunil Chopra, Dharam Vir Kalra

by Chopra, Sunil, 1960- | Kalra, Dharam Vir.

Edition: 7th ed.Material type: Text Text Language: English Publisher: Tamil Nadu, India : Pearson. 2019Availability: Items available for loan: Call number: 658.7 CHO (2).

30.
Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash

by Malhotra, Naresh K | Dash, Satyabhusan.

Edition: Seventh Edition.Material type: Text Text Language: English Publisher: Chennai, Indian ; Pearson India Education Services, 2019Availability: Items available for loan: Call number: 658.83 MAL (3).

31.
Marketing Management / Philip Kotler, Kevin Lane Keller and Alexander Chernev et al.,

by Kotler, Philip | Keller, Kevin Lane | Chernev, Alexander.

Edition: 16th ed.Material type: Text Text Language: English Publisher: New Delhi ; Pearson India Education Services Pvt. Ltd., 2022Availability: Items available for loan: Call number: 658.8 KOT (7). Checked out (1).

32.
Internet marketing : strategy, implementation, and practice / Chaffey Dave, Fiona Ellis-Chadwick, Kevin Johnston and Richard Mayer

by Chaffey, Dave | Ellis-Chadwick, Fiona | Johnston, Kevin | Mayer, Richard.

Edition: 3rd ed.Material type: Text Text Publisher: India : Pearson Education India, 2009Availability: Items available for loan: Call number: 658.872 CHA (3).

33.
Advertising management / Rajeev Batra, John G. Myers and David A. Aaker,

by Batra, Rajeev | Myers, John G | Aaker, David A.

Edition: 5th ed.Material type: Text Text Publisher: New Delhi: Pearson, 2018Availability: Items available for loan: Call number: 659.1 BAT (3).

34.
Marketing research/ Alvin C. Burns, Ann Veeck, and Ronald F. Bush

by Burns, Alvin C | Bush, Ronald F | Veeck, Ann.

Edition: 8th ed.Material type: Text Text Publisher: Pearson Education Limited : New Delhi, 2017Availability: Items available for loan: Call number: 658.83 BUR (1).

35.
Services marketing : people, technology, strategy / Christopher Lovelock

by Lovelock, Christopher.

Edition: 4th ed.Material type: Text Text Publisher: India : Pearson Education, 2002Availability: Items available for loan: Call number: 658.8 LOV (1).

36.
Marketing management : Indian cases / Prachi Gupta, Ashita Aggarwal et al.,

by Gupta, Prachi.

Material type: Text Text Language: English Publisher: Noida : Pearson India Education Services , 2018Availability: Items available for loan: Call number: 658.8 GUP (4). Checked out (1).