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1.
Advertising and Promotions:An Integrated Brand Approach / Richard J. Semenik,Chris T.Allen,Thomas C. O'Guinn,Hans Rudiger Kaufmann. by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi. Cengage Learning India Priavte Limited, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 659.1 SEM.A, ...

2.
Advertising theory and practice / C.H.Sandage [and] Vernon Fryburger [and] Kim Rotzoll by
Edition: 11th ed.
Material type: Text Text
Language: English
Publication details: Bombay D.B.Taraporevala Sons & Co. Private Ltd 1978
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 659.1 SAN.A, ...

3.
Sales Promotion - Handbook Dartnell / Ovid Riso; Dartnell Corporation. by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : UBSPD, 1993
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 RIS.

4.
Foundations of advertising theory & practice / S. A. Chunawalla, K. C. Sethia. by
Edition: Fourth Revised, enriched and Enlarged Edition.
Material type: Text Text
Language: English
Publication details: Mumbai : Himalaya Publishing House, 1997
Availability: Items available for loan: Institute of Public Enterprise, Library (42)Call number: 659.1 CHU, ...

5.
Infa press and advertisers year book 1996-97 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi INFA 1996
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1'05 INF.I.

6.
Advertising / Frank Jefkins by
Edition: 3
Material type: Text Text
Language: English
Publication details: New Delhi : Macmillan India Ltd., 1999
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659 JEF.A.

7.
Marketing : from advertising to zen / Tim Amble by
Material type: Text Text
Publication details: London Pitman 2000
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 AMB.M.

8.
The craft of copywriting / June A. Valladares. by
Material type: Text Text
Language: English
Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2000
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.13/2 VAL.C.

9.
Advertising and marketing strategies : a life style approach Hanspal Savita by
Material type: Text Text
Language: English
Publication details: New Delhi New Century Publictions. 2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 SAV.A.

10.
Strategic Advertising Management / Larry Percy, John R. Rossiter, Richard Elliott. by
Material type: Text Text
Language: English
Publication details: Oxford ; New York : Oxford University Press, 2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 PER.S.

11.
Advertising and Sales Managment edited by R.Mehra
Material type: Text Text
Language: English
Publication details: Sonali Publications: New Delhi, 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 MEH.A.

12.
First Steps in Advertising and Sales Promotion / S.A.Chunawalla by
Material type: Text Text
Language: English
Publication details: Mumbai ; Himalaya Publishing House, 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 CHU.A.

13.
Advertising, Promotion and New Media edited by Marla R. Stafford, Ronald J. Faber. by
Material type: Text Text
Language: English
Publication details: New Delhi. Prentice-Hall of India private limited. 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 STA.A.

14.
Advertising management / David A. Aaker [and] Rajeev Batra [and] John G. Myers by
Material type: Text Text
Language: English
Publication details: New Delhi Prentice-Hall of India 1977
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 659.1 AAK.A, ...

15.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 CLO.

16.
Advertising : principles and practice / William Wells [and] Sandra Moriarty [and] John Burnett by
Material type: Text Text
Publication details: New Delhi : Pearson , 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 WEL.

17.
Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. by
Material type: Text Text
Publication details: New Delhi : Sage Publications, c2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 TEL.E.

18.
Foundations of Advertising Theory and Practice / S.A.Chunaealla,K.C.Sethia. by
Edition: Seventh Revised edition.
Material type: Text Text
Language: English
Publication details: Mumbai ; Himalaya Publishing House, 2008
Availability: Not available: Institute of Public Enterprise, Library: Checked out (1).

19.
Marketing Communications Industry : entrepreneurial case studies / Gautam Raj Jain, Raunica Ahluwalia. by
Material type: Text Text
Language: English
Publication details: New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2008
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.800954 JAI.

20.
Advertising strategies trends and practices / icfai ed. By Doris Rajakumari John by
Material type: Text Text
Language: English
Publication details: Hyderabad : Icfai Books, ©2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 001.432 ICF.

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