Strategic marketing management: concepts and cases an indian context /
Material type: TextLanguage: English Publisher: New Delhi Global Business Press 1995Description: xi, 257p Graphs. 23 cmISBN: 81-7240-083-7Subject(s): Strategic planning -- India | Marketing -- Management -- IndiaDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library O U Campus | 658.8 KHU (Browse shelf) | Available | 022417 |
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