IPE Libraray Catalogue Hyderabad

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Online Public Access Catalogue

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601.
Advertising media planning : a brand management approach / Larry D. Kelley, (et al...)

by Kelley, Larry D, 1955- | Sheehan, Kim Bartel | Dobias, Lisa | Koranda, David | Jugenheimer, Donald W.

Edition: 5th ed.Material type: Text Text Language: English Publisher: New York : Routledge , 2023Availability: Items available for loan: Call number: 659.111 KEL (1).
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602.
Business to business marketing management : a global perspective / Alan Zimmerman, Jim Blythe.

by Zimmerman, Alan S | Blythe, Jim.

Edition: 4th ed.Material type: Text Text Language: English Publisher: New York: Routledge, 2022Availability: Items available for loan: Call number: 658.8 ZIM (1).
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603.
Marketing management/ Priyanka Goel.

by Goel, Priyanka.

Material type: Text Text Language: English Publisher: Delhi: Atlantic, 2019Availability: Items available for loan: Call number: 658.8 GOE (1).
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604.
Rural tourism and enterprise : management, marketing and sustainability / edited by Ade Oriade and Peter Robinson.

by Oriade, Ade | Robinson, Peter, 1979-.

Material type: Text Text Language: English Publisher: Boston : CAB International, 2017Availability: Items available for loan: Call number: 338.4791 RUR (1).
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605.
Marketing research: delivery customer insight/ Alan Wilson.

by Wilon, Alan.

Edition: 4th ed.Material type: Text Text Language: English Publisher: New Delhi: Boomsbury, 2022Availability: Items available for loan: Call number: 658.83 WIL (1).
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606.
Experimental marketing: how to get customers to sense, feel, think, act, and relate to your company and brands/ Bernd H. Schmitt.

by Schmitt, Bernd H.

Material type: Text Text Language: English Publisher: New York: The Free Press, 1999Availability: Items available for loan: Call number: 658.827 SCH (1).
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607.
E-commerce: business, technology, society/ Kenneth C. Laudon, Carol Guercio Traver.

by Laudon, Kenneth C | Traver, Carol Guercio.

Edition: 17th ed.Material type: Text Text Language: English Publisher: Noida: Pearson India, 2023Availability: Items available for loan: Call number: 658.872 LAU (1).
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608.
Sustainability marketing : new directions and practices / Rishi Raj Sharma, Tanveer Kaur and Amanjot Singh Syan.

by Sharma, Rishi Raj | Kaur, Tanveer | Syan, Amanjot singh.

Edition: 1st ed.Material type: Text Text Language: English Publisher: Bingley: Emerald Publishing House, 2021Availability: Items available for loan: Call number: 658.802 SHA (1).
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609.
Everybody writes : your new and improved go-to guide to creating ridiculously good content / Ann Handley.

by Handley, Ann.

Material type: Text Text Language: English Publisher: New Jersey: John Wiley & Sons, 2023Availability: Items available for loan: Call number: 658.872 HAN (1).
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610.
Content rules : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley, C. C. Chapman.

by Handley, Ann | Chapman, C. C.

Edition: Rev. and updatedMaterial type: Text Text Language: English Publisher: Hoboken, N.J. : Wiley, 2012Availability: Items available for loan: Call number: 658.872 HAN (1).

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611.
Inbound content : a step-by-step guide to doing content marketing the inbound way / Justin Champion.

by Champion, Justin.

Material type: Text Text Language: English Publisher: New Jersey: John Wiley & Sons, 2018Availability: Items available for loan: Call number: 658.802 CHA (1).

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612.
Export procedures and documentation / M. D Jitendra.

by Jitendra, M. D.

Material type: Text Text Language: English Publisher: New Delhi : Rajat Publications, 2020Availability: Items available for loan: Call number: 382.6 JIT (1).
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613.
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover .

by Smith, Kerry | Hanover, Dan.

Material type: Text Text Language: English Publisher: New Jersey : Wiley, 2016Availability: Items available for loan: Call number: 658.8 SMI (1).
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614.
Experiential marketing : a practical guide to interactive brand experiences / Shirra Smilansky.

by Smilansky, Shaz.

Edition: 2nd ed.Material type: Text Text Language: English Publisher: New Delhi : Kogan Page, 2018Availability: Items available for loan: Call number: 658.827 SMI (1).

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615.
Social marketing in the 21st century / Alan R. Andreasen.

by Andreasen, Alan R.

Material type: Text Text Language: English Publisher: New Delhi : Sage Publications, 2006Availability: Items available for loan: Call number: 361.0068 AND (1).
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616.
Social marketing : why should the Devil have all the best tunes? Gerard Hastings

by Hastings, Gerard.

Material type: Text Text Language: English Publisher: Amsterdam, Elsevier, 2007Availability: Items available for loan: Call number: 658.872 HAS (1).
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617.
Customer relationship management : concepts and technologies / Francis Buttle, Stan Maklan.

by Buttle, Francis.

Edition: 2nd ed.Material type: Text Text Language: English Publisher: Burlington: Butterworth- Heinemann, 2009Availability: Items available for loan: Call number: 658.812 BUT (1).

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618.
Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary.

Edition: 15th ed.Material type: Text Text Language: English Publisher: India : Pearson, 2016Availability: Items available for loan: Call number: 658.8 KOT (1).

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619.
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Marketing management : integrated value based managerial approach under current market driven and competitive global marketing / S. A. Sherlekar

by Sherlekar, S. A.

Material type: Text Text Language: English Publisher: Mumbai : Himalaya Publishing House, 2008Availability: Items available for loan: Call number: 658.8 SHE (1).

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620.
Principles of marketing / Philip Kotler, and (et al...)

by Kotler, Philip | Armstrong, Gary | Balasubramanian, Sridhar | Agnihotri, Prafulla.

Edition: 19th ed.Material type: Text Text Language: English Publisher: Uttra Pradesh : Pearson, 2023Availability: No items available : Checked out (1).

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