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Online Public Access Catalogue

Your search returned 623 results.

541.
Introduction to rural marketing / Krishnamoorthy, R.

by Krishnamoorthy, R.

Edition: 4th Rev. & Enl. ed.,Material type: Text Text Publisher: New Delhi ; Himalaya Publishing House, 2014Availability: Items available for loan: Call number: 658.8 KRI (3).

542.
Services marketing : concepts, practices & cases from Indian environment / S. Shajahan

by Shajahan, S.

Edition: 2nd Rev. & Enl. ed.Material type: Text Text Publisher: New Delhi ; Himalaya Publishing House, 2021Availability: Items available for loan: Call number: 658.8 SHA (3).

543.
Advertising management / Rajeev Batra, John G. Myers and David A. Aaker,

by Batra, Rajeev | Myers, John G | Aaker, David A.

Edition: 5th ed.Material type: Text Text Publisher: New Delhi: Pearson, 2018Availability: Items available for loan: Call number: 659.1 BAT (3).

544.
International marketing : an Indian adaptation / Masaaki Kotabe, Kristiaan Helsen and Adapted by Prateek Maheshwari

by Kotabe, Masaaki | Helsen, Kristiaan | Maheshwari, Prateek.

Edition: 8th ed.Material type: Text Text Publisher: New Delhi : John Wiley & Sons, Inc. 2021Availability: Items available for loan: Call number: 658.84 KOT (1).

545.
Made in future : a story of marketing, media & content for our time / Prashant Kumar

by Kumar, Prashant.

Material type: Text Text Publisher: India : Penguin Random House, 2022Availability: Items available for loan: Call number: 658.872 KUM (1).

546.
Effective marketing : principles and practice / Jacqueline Bishop.

by Bishop, Jacqueline.

Material type: Text Text Publisher: Liverpool : Liverpool Business Pub., 2002Online access: Click here to access online Availability: Items available for loan: Call number: 658.8 BIS (1).

547.
Creative strategy and the business of design / Douglas Davis.

by Davis, Douglas.

Material type: Text Text Publisher: Blue Ash, OH : HOW Books, [2016]Availability: Items available for loan: Call number: 741.6068 DAV (1).

548.
Corporate branding : purpose/people/process : towards the second wave of corporate branding / editors Majken Schultz,; Yun Mi Antorini,; Fabian F. Csaba

by Schultz, Majken | Schultz, Majken | Antorini, Yun Mi | Csaba, Fabian F.

Material type: Text Text Publisher: Copenhagen, Copenhagen Business School Press, 2006Availability: Items available for loan: Call number: 658.827 SCH (1).

549.
Billion dollar brand club : how Dollar Shave Club, Warby Parker, and other disruptors are remaking what we buy / Lawrence Ingrassia.

by Ingrassia, Lawrence.

Edition: First edition.Material type: Text Text Publisher: New York : Henry Holt and Company, 2020Availability: Items available for loan: Call number: 658.827 ING (1).

550.
Mobilized marketing : driving sales, engagement, and loyalty through mobile marketing / Jeff Hasen.

by Hasen, Jeff, 1958-.

Material type: Text Text Publisher: Hoboken, N.J. : Wiley, 2012Online access: Click here to access online Availability: Items available for loan: Call number: 658.872 HAS (1).

551.
Social media intelligence / Wendy W. Moe,; David A. Schweidel,

by Moe, Wendy | Schweidel, David A, 1981-.

Material type: Text Text Publisher: Cambridge : Cambridge University Press, 2014Availability: Items available for loan: Call number: 302.231 MOE (1).

552.
Social marketing and behaviour change : models, theory and applications / Linda Brennan, (et al.)

by Brennan, Linda L | Binney, Wayne | Parker, Lukas | Aleti, Torgeir | Nguyễn, Đăng Minh.

Material type: Text Text Publisher: Cheltenham ; Northampton, MA : Edward Elgar, ©2014Availability: Items available for loan: Call number: 658.8 BRE (1).

553.
Principles of strategic communication / Derina Holtzhausen (et al.)

by Holtzhausen, Derina Rhoda | Fullerton, Jami A, 1963- | Lewis, Bobbi Kay, 1970- | Shipka, Danny, 1967-.

Material type: Text Text Publisher: New York : Routledge, 2021Availability: Items available for loan: Call number: 658.802 HOL (1).

554.
A research agenda for tourism and development / edited by Richard Sharpley, David Harrison.

by Sharpley, Richard, 1956- | Harrison, David, 1941-.

Material type: Text Text Publisher: Cheltenham, UK : Edward Elgar Publishing, 2019Availability: No items available : Checked out (1).

555.
Megatrends defining the future of tourism : a journey within the journey in 12 universal truths / Valentina Boschetto Doorly

by Boschetto Doorly, Valentina.

Material type: Text Text Publisher: Cham : Springer, 2020Availability: No items available : Checked out (1).

556.
Marketing management : text and cases : Indian context / Tapan K. Panda

by Panda, Tapan K.

Edition: 3rd ed.Material type: Text Text Publisher: New Delhi ; Taxmann's Publications, 2022Availability: Items available for loan: Call number: 658.8 PAN (3). Checked out (1).

557.
Asian competitors : marketing for competitiveness in the age of digital consumers / Philip Kotler, Hermawan Kartajaya, and Den Huan Hooi

by Kotler, Philip | Kartajaya, Hermawan | Hooi, Den Huan.

Material type: Text Text Publisher: New Jersey : World Scientific, 2019Availability: Items available for loan: Call number: 658.8/72095 KOT (1).

558.
Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan

by Charan, Ashok.

Material type: Text Text Publisher: New Jersey, World Scientific, 2022Availability: Items available for loan: Call number: 658.83 CHA (1).

559.
Service marketing communications/ Jochen Wirtz

by Wirtz, Jochen.

Material type: Text Text Publisher: Singapore : WS Professional, 2018Availability: Items available for loan: Call number: 658.802 WIR (1).

560.
Marketing management/ Arun kumar and Rachana Sharma

by Kumar, Arun.

Material type: Text Text Publisher: New Delhi: Atlantic Publishers & Distributers (P) Ltd. 2021Availability: Items available for loan: Call number: 658.8 KUM (1).