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1.
Building Strong Brands / David A. Aaker. by
Material type: Text Text
Language: English
Publication details: New York : Free Press, c1996
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Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8'27 AAK.B.

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2.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by
Material type: Text Text
Language: English
Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, 1991
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8'27 AAK.M, ...

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3.
Building strong brands / David A. Aaker by
Material type: Text Text
Language: English
Publication details: London: Pocket Books, 2010
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.827 AAK, ...
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