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601.
Rural tourism and enterprise : management, marketing and sustainability / edited by Ade Oriade and Peter Robinson. by
Material type: Text Text
Language: English
Publication details: Boston : CAB International, 2017
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.4791 RUR.
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602.
Marketing research: delivery customer insight/ Alan Wilson. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Boomsbury, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 WIL.
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603.
Experimental marketing: how to get customers to sense, feel, think, act, and relate to your company and brands/ Bernd H. Schmitt. by
Material type: Text Text
Language: English
Publication details: New York: The Free Press, 1999
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 SCH.
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604.
E-commerce: business, technology, society/ Kenneth C. Laudon, Carol Guercio Traver. by
Edition: 17th ed.
Material type: Text Text
Language: English
Publication details: Noida: Pearson India, 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 LAU.
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605.
Sustainability marketing : new directions and practices / Rishi Raj Sharma, Tanveer Kaur and Amanjot Singh Syan. by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Bingley: Emerald Publishing House, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 SHA.
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606.
Everybody writes : your new and improved go-to guide to creating ridiculously good content / Ann Handley. by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley & Sons, 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 HAN.
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607.
Content rules : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley, C. C. Chapman. by
Edition: Rev. and updated
Material type: Text Text
Language: English
Publication details: Hoboken, N.J. : Wiley, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 HAN.

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608.
Inbound content : a step-by-step guide to doing content marketing the inbound way / Justin Champion. by
Material type: Text Text
Language: English
Publication details: New Jersey: John Wiley & Sons, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 CHA.

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609.
Export procedures and documentation / M. D Jitendra. by
Material type: Text Text
Language: English
Publication details: New Delhi : Rajat Publications, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 382.6 JIT.
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610.
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands / Kerry Smith, Dan Hanover . by
Material type: Text Text
Language: English
Publication details: New Jersey : Wiley, 2016
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SMI.
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611.
Experiential marketing : a practical guide to interactive brand experiences / Shirra Smilansky. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Kogan Page, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 SMI.

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612.
Social marketing in the 21st century / Alan R. Andreasen. by
Material type: Text Text
Language: English
Publication details: New Delhi : Sage Publications, 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 361.0068 AND.
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613.
Social marketing : why should the Devil have all the best tunes? Gerard Hastings by
Material type: Text Text
Language: English
Publication details: Amsterdam, Elsevier, 2007
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 HAS.
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614.
Customer relationship management : concepts and technologies / Francis Buttle, Stan Maklan. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Burlington: Butterworth- Heinemann, 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 BUT.

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615.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 15th ed.
Material type: Text Text
Language: English
Publication details: India : Pearson, 2016
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KOT.
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616.
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Marketing management : integrated value based managerial approach under current market driven and competitive global marketing / S. A. Sherlekar by
Material type: Text Text
Language: English
Publication details: Mumbai : Himalaya Publishing House, 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SHE.
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617.
Principles of marketing / Philip Kotler, and (et al...) by
Edition: 19th ed.
Material type: Text Text
Language: English
Publication details: Uttra Pradesh : Pearson, 2023
Availability: Not available: Institute of Public Enterprise, Library: Checked out (1).

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618.
Marketing 6.0 : the future is immensive / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan by
Material type: Text Text
Language: English
Publication details: New Jersy: John Wiley & Sons, 2024
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 KOT, ...
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619.
The future of purpose driven branding : signature programs that impact & inspire both business and society / David Aaker, Varsha Jain by
Material type: Text Text
Language: English
Publication details: New Delhi : Wiley India Pvt. Ltd. , 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.827 AAK, ...
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620.
Market segmentation analysis : understanding it, doing it, and making it useful / Sara Dolnicar. by
Material type: Text Text
Language: English
Publication details: Singapore : Springer, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.83 DOL, ...
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