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41.
Modern marketing research / S. G. Patil, P. V. Kulkarni, Homai Pradhan by
Edition: 2nd rev & enlarged ed.
Material type: Text Text
Language: English
Publication details: Bombay Himalaya Publishing house 1980
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 PAT.

42.
Theory of the firm: resource allocation in a market economy / Kalman J. Cohen, Richard M. Cyert by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi Prentice Hall
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.5 COH.

43.
Essence of marketing reserch by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi PHI 1994
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

44.
Marketing research : text and cases / Rajendra Nargundkar by
Material type: Text Text
Language: English
Publication details: Chennai McGraw Hill 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.83 NAR, ...

45.
Marketing research : In a digital information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by
Edition: 4th ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill Irwin, ©2009
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 HAI.

46.
Marketing research : An applied orientation / Naresh K. Malhotra, Satyabhusan Dash. by
Edition: 7th Rev. ed.
Material type: Text Text
Publication details: India : Pearson India Education Services, 2019
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 MAL.

47.
Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris(etal) by
Edition: 3rd ed.
Material type: Text Text
Publication details: Chennai: Pearson india education service, 2010
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BEN.

48.
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks. by
Edition: 5th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2017
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 MAL.

49.
Market intelligence : how and why organizations use market research / Martin Callingham. by Series: Market research in practice series
Material type: Text Text
Language: English
Publication details: London ; Sterling, Va. : Kogan Page, c2004
Other title:
  • How and why organizations use market research
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 CAL.

50.
Journal of marketing research.
Material type: Continuing resource Continuing resource
Publication details: Chicago : American Marketing Association, 1964-
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 380.

51.
Marking research : text, applications and case studies / Ramanuj Majumdar by
Material type: Text Text
Language: English
Publication details: New Delhi : New Age International (P) Ltd., 2014
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.83 MAJ, ...

52.
Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby. by
Edition: Second edition.
Material type: Text Text
Language: English
Publication details: New Delhi : Kogan Page Limited, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8'3 GRI, ...

53.
Marketing metrics : the definitive guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. by
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson Education, Inc., 2016
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BEN.

54.
Marketing research / John Boyce. by
Material type: Text Text
Language: English
Publication details: New Delhi : McGraw-Hill 2011
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BOY.

55.
Experimentation works : the surprising power of business experiments / Stefan H. Thomke. by
Material type: Text Text
Publication details: Boston, Massachusetts : Harvard Business Review Press, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.4063 THO.

56.
Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash by
Edition: Seventh Edition.
Material type: Text Text
Language: English
Publication details: Chennai, Indian ; Pearson India Education Services, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.83 MAL, ...

57.
Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan by
Material type: Text Text
Publication details: New Jersey, World Scientific, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 CHA.

58.
Winning on purpose : the unbeatable strategy of loving customers / Fred Reichheld with Darci Darnell and Maureen Burns, Bain & Company, Inc. by
Material type: Text Text
Publication details: Boston, MA : Harvard Business Review Press, [2021]
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 REI.

59.
Marketing research/ Alvin C. Burns, Ann Veeck, and Ronald F. Bush by
Edition: 8th ed.
Material type: Text Text
Publication details: Pearson Education Limited : New Delhi, 2017
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BUR.

60.
Marketing analytics : based on first principles / Robert W. Palmatier, Frank Germann, J. Andrew Petersen. by
Material type: Text Text
Publication details: New Delhi: Bloomsbury, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 PAL.

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