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301.
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Services marketing : text and cases / Vinnie Jauhari, Kirti Dutta. by
Edition: 2nd ed.
Material type: Text Language: English
Publication details: New Delhi : Oxford University Press, 2017
Availability: Items available for loan: Institute of Public Enterprise, Library (75)Call number: 658.8 VIN, ... Not available: Institute of Public Enterprise, Library: Checked out (2).
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302.
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303.
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Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash by
Edition: Seventh Edition.
Material type: Text Language: English
Publication details: Chennai, Indian ; Pearson India Education Services, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.83 MAL.M, ... Not available: Institute of Public Enterprise, Library: Checked out (1).
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304.
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Marketing management / Philip Kotler, Kevin Lane Keller by
Edition: 15th ed.
Material type: Text Language: English
Publication details: Noida, India : Pearson India Education Services, ©2016
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 KOT, ... Not available: Institute of Public Enterprise, Library: Checked out (2).
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305.
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307.
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309.
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311.
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313.
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315.
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316.
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317.
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318.
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319.
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International marketing / John Fayerweather by
Edition: 2nd ed.
Material type: Text Language: English
Publication details: New Delhi Prentice-Hall of India 1970
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 FAY, ...
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320.
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