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301.
Services marketing : text and cases / Vinnie Jauhari, Kirti Dutta. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Oxford University Press, 2017
Availability: Items available for loan: Institute of Public Enterprise, Library (75)Call number: 658.8 VIN, ... Not available: Institute of Public Enterprise, Library: Checked out (2).

302.
Marketing Strategy : text and cases / O.C. Ferrell, Michael D. Hartline. by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Mason, OH : South-Western/Cengage Learning, c2014
Availability: Items available for loan: Institute of Public Enterprise, Library (65)Call number: 658.8 FER, ...

303.
Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash by
Edition: Seventh Edition.
Material type: Text Text
Language: English
Publication details: Chennai, Indian ; Pearson India Education Services, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (4)Call number: 658.83 MAL.M, ... Not available: Institute of Public Enterprise, Library: Checked out (1).

304.
Marketing management / Philip Kotler, Kevin Lane Keller by
Edition: 15th ed.
Material type: Text Text
Language: English
Publication details: Noida, India : Pearson India Education Services, ©2016
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 KOT, ... Not available: Institute of Public Enterprise, Library: Checked out (2).

305.
Digital marketing : from fundamentals to future / T. N. Swaminathan, Karthik Kumar by
Material type: Text Text
Publication details: New Delhi : Cengage, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.872 SWA, ...

306.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: India : Prentice Hall, 2011
Availability: Items available for loan: Institute of Public Enterprise, Library (39)Call number: 658.8 LOV, ... Not available: Institute of Public Enterprise, Library: Checked out (1).

307.
Marketing data science : modeling techniques in predictive analytics with R and Python / Thomas W. Miller by
Material type: Text Text
Publication details: Uttar Pradesh : Pearson , 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 005.1 MIL.

308.
The thought leadership manual : How to grab your clients attention with powerful ideas / Tim Prizeman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ahmedabad Jaico 2016
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.409 PRI.

309.
Handbook of advances in marketing in an era of disruptions : Essays in honour of Jagdish N. Sheth / edited by Atul Parvatiyar, Rajendra Sisodia
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 PAR, ...

310.
Marketing text, techniques, and cases / By Harry L. Hansen by
Material type: Text Text
Language: English
Publication details: Bombay D.B.Taraporevala sons 1971
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 HAN, ...

311.
Marketing research management / By Albert Breneman Blankenship, J. B. Doyle by
Material type: Text Text
Language: English
Publication details: Bombay D.B.Taraporevala sons 1971
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BLA.

312.
Cases on finance and marketing: I.P.E. cases / edited by S. P. Vijaya Saradhi, assisted by S. G. Madabusi [and] S. S. Murty by
Material type: Text Text
Language: English
Publication details: Hyderabad Osmania University 1968
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.15 CAS.

313.
Management process in marketing / Rustom S. Davar by
Material type: Text Text
Language: English
Publication details: Bombay Orient Longman 1973
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

314.
Aspley on sales: a guide to selling in the modern market / J. C. Aspley by
Material type: Text Text
Language: English
Publication details: Bombay Taraporevala 1973
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.85 ASP.

315.
Basic Marketing : Concepts, Decisions, and Strategies by Edward W. Cundiff and Richard R. Still. by
Edition: 2d ed.
Material type: Text Text
Language: English
Publication details: Englewood Cliffs, N.J., Prentice-Hall [1971]
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 CUN.

316.
Organisation of steel sales in U.K., U.S.A and Japan / By P. Prasad by
Material type: Text Text
Language: English
Publication details: Ranchi Hindustan Steel Limited 1964
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.82 PRA.O, ...

317.
Principles and practice of marketing in India / C. B. Mamoria by
Material type: Text Text
Language: English
Publication details: Allahabad Kitab Mahal 1976
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.80954 MAM.

318.
Management science in marketing / David B. Montgomery and Glen L. Urban by
Material type: Text Text
Language: English
Publication details: New Delhi Prentice-Hall of India 1974
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MON.

319.
International marketing / John Fayerweather by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi Prentice-Hall of India 1970
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 FAY, ...

320.
Product policy and strategy / David J. Luck by Series: Foundations of marketing series
Material type: Text Text
Language: English
Publication details: New Delhi Prentice-Hall of India 1972
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LUC.

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