Basic Marketing : Concepts, Decisions, and Strategies by Edward W. Cundiff and Richard R. Still.

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Material type: Text

TextLanguage: English Publication details: Englewood Cliffs, N.J., Prentice-Hall [1971]Edition: 2d edDescription: xi, 627 p. illus. 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 CUN (Browse shelf(Opens below))	Available		000353

First ed. published in 1964 under title: Basic marketing: concepts, environment, and decisions.

Includes bibliographical references.

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