Basic Marketing : Concepts, Decisions, and Strategies
Cundiff, Edward W.
Basic Marketing : Concepts, Decisions, and Strategies by Edward W. Cundiff and Richard R. Still. - 2d ed. - Englewood Cliffs, N.J., Prentice-Hall [1971] - xi, 627 p. illus. 24 cm.
First ed. published in 1964 under title: Basic marketing: concepts, environment, and decisions.
Includes bibliographical references.
0130626384
Marketing.
Marketing--Decision making.
658.8 / CUN
Basic Marketing : Concepts, Decisions, and Strategies by Edward W. Cundiff and Richard R. Still. - 2d ed. - Englewood Cliffs, N.J., Prentice-Hall [1971] - xi, 627 p. illus. 24 cm.
First ed. published in 1964 under title: Basic marketing: concepts, environment, and decisions.
Includes bibliographical references.
0130626384
Marketing.
Marketing--Decision making.
658.8 / CUN
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