Basic Marketing : Concepts, Decisions, and Strategies (Record no. 8414)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00710cam a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0130626384 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CUN |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Author name | Cundiff, Edward W. |
| 245 10 - TITLE STATEMENT | |
| Title | Basic Marketing : Concepts, Decisions, and Strategies |
| Statement of responsibility, etc | by Edward W. Cundiff and Richard R. Still. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2d ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Englewood Cliffs, N.J., |
| Name of publisher | Prentice-Hall |
| Year of publication | [1971] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 627 p. |
| Other physical details | illus. |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | First ed. published in 1964 under title: Basic marketing: concepts, environment, and decisions. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| General subdivision | Decision making. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Still, Richard Ralph, |
| Dates associated with a name | 1921- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/24/2006 | 658.8 CUN | 000353 | 06/08/2020 | Books |
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