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221.
Operations research : An introduction / Hamdy A. Taha. by
Edition: 10th ed.
Material type: Text Text
Publication details: Chennai : Pearson Education Service Pvt. Ltd., 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.4034 TAH.

222.
Marketing research : An applied orientation / Naresh K. Malhotra, Satyabhusan Dash. by
Edition: 7th Rev. ed.
Material type: Text Text
Publication details: India : Pearson India Education Services, 2019
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 MAL.

223.
Quantitative analysis for management / Barry Render, (et al.) by
Edition: 12th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Parson Publication, 2016
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.403 REN, ...

224.
Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris(etal) by
Edition: 3rd ed.
Material type: Text Text
Publication details: Chennai: Pearson india education service, 2010
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BEN.

225.
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks. by
Edition: 5th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2017
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 MAL.

226.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 11th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2016
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8342 SCH.

227.
Operation Research / Kanti swarup by
Edition: 8R th.
Material type: Text Text
Language: English
Publication details: NewDelhi: Sultan Chand and sons 1997
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.40 SWA.

228.
Qualitative data analysis with ATLAS.ti / Susanne Friese by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: SAGE, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 001.42028553 FRI.

229.
Qualitative data analysis with NVivo / Kristi Jackson by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi: Sage Publications, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 001.4220285 JAC.

230.
Rice, production, productivity, and research management / D.K. Desai, Madalsa Gandhi. by Series: CMA monograph, no. 128
Material type: Text Text
Language: English
Publication details: New Delhi : Oxford & IBH Pub. Co., 1988
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 633.180954 DES.

231.
Market intelligence : how and why organizations use market research / Martin Callingham. by Series: Market research in practice series
Material type: Text Text
Language: English
Publication details: London ; Sterling, Va. : Kogan Page, c2004
Other title:
  • How and why organizations use market research
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 CAL.

232.
Business perspectives and research.
Material type: Continuing resource Continuing resource
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

233.
IASSI quarterly.
Material type: Continuing resource Continuing resource
Publication details: New Delhi : Indian Association of Social Science Institutions
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 300.954.

234.
Jindal journal of business research.
Material type: Continuing resource Continuing resource
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.0072.

235.
Journal of operations and strategic planning.
Material type: Continuing resource Continuing resource
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.505.

236.
Margin : the journal of applied economic research.
Material type: Continuing resource Continuing resource
Publication details: New Delhi ; Los Angeles : Sage Publications India Pvt. Ltd., 2007-
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

237.
Metamorphosis.
Material type: Continuing resource Continuing resource
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

238.
Opsearch.
Material type: Continuing resource Continuing resource
Publication details: [New Delhi] Operational Research Society of India.
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

239.
Journal of marketing research.
Material type: Continuing resource Continuing resource
Publication details: Chicago : American Marketing Association, 1964-
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 380.

240.
Panjab University research journal. Arts.
Material type: Continuing resource Continuing resource
Publication details: Chandigarh : Punjab University, [2005]-
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

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