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21.
International marketing: an Indian perspective / P. Saravanavel by
Edition: 2nd & enlarged ed.
Material type: Text Text
Language: English
Publication details: Bombay Himalaya Publishing House 1987
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SAR.

22.
Marketing management / Philip Kotler, Kevin Lane Keller. by
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice-Hall of India, 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (9)Call number: 658.8 KOT, ...

23.
Marketing management: analysis, planning, implementation, and control / Philip Kotler by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: New Delhi PHI 1991
Availability: Items available for loan: Institute of Public Enterprise, Library (6)Call number: 658.8 KOT, ...

24.
Marketing research: text and cases / Harper W. Boyd by
Edition: 6th, 7th ed.
Material type: Text Text
Language: English
Publication details: Illinois Richard DIrwin 1985
Availability: Items available for loan: Institute of Public Enterprise, Library (6)Call number: 658.8 BOY.M, ...

25.
Bringing new products to market the art andscience of creating by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Amacon 1991
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

26.
International marketing: analysis and strategy / Sak Onkvisit, John J. Shaw by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: NewDelhi PHI 1995
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 ONK, ...

27.
International marketing management / Subhash C. Jain by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi CBS Pub. 1997
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 JAI.

28.
Marketing management in small scale industries / Manoj Kumar by
Material type: Text Text
Language: English
Publication details: New Delhi Good Book Co. 1994
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MAN.

29.
Marketing management analysis planning and control by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Kanishika Pub. 1997
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

30.
Marketing management / Parag Diwan by
Material type: Text Text
Language: English
Publication details: New Delhi Pentagon 1997
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 DIW.

31.
Adding Value to Marketing : the role of marketing in today's profit-driven organization / David P. Doyle. by
Material type: Text Text
Publication details: London : Kogan Page, 1998
Other title:
  • Role of marketing in today's profit-driven organization
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 DOY.

32.
Macmillan dictionary of marketing and advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Macmillan 1998
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

33.
Marketing Planning Guide / Robert E. Stevens, David L. Loudon, William E. Warren. by Series: Haworth marketing resources
Material type: Text Text
Language: English
Publication details: New York : Haworth Press, 2000
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 STE.

34.
Brand management the indian context by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: VIKAS NEW DELHI 2000
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

35.
Developing Successful Marketing Strategies / David Parmerlee. by
Edition: New ed.
Material type: Text Text
Language: English
Publication details: Lincolnwood, Ill. : NTC Business Books, c2000
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8'00285 PAR.

36.
Preparing the Marketing Plan / David Parmerlee. by
Edition: New Edition
Material type: Text Text
Publication details: Lincolnwood, Ill. : NTC Business Books, c2000
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 PAR.

37.
Sales management : in the Indian perspective / Vaswar Das Gupta by
Edition: Eastern Economy ed.
Material type: Text Text
Language: English
Publication details: Prentice-Hall, New Delhi : 2000
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.81 GUP.S, ...

38.
Advertising and marketing strategies : a life style approach Hanspal Savita by
Material type: Text Text
Language: English
Publication details: New Delhi New Century Publictions. 2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 SAV.A.

39.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee by
Edition: 6th, 7th & 8th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (19)Call number: 658.8 LOV, ...

40.
Marketing Channel Management : a customer-centric approach / Pingali Venugopal. by
Material type: Text Text
Language: English
Publication details: New Delhi ; Thousand Oaks : Response Books, 2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8'4 VEN.

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