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161.
Rural marketing : text and cases / C. Gopala Krishna, Lalitha Ramakrishnan by
Edition: 2nd ed.
Material type: Text Text
Publication details: Chennai : Pearson India Education Service, 2011
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 381.0954 GOP.

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162.
Entrepreneurship development and small business enterprises / Poornima M. Charantimath by
Edition: 3rd ed.
Material type: Text Text
Publication details: Chennai: Pearson india education service, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.6420954 CHA.

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163.
Horngren's cost accounting : A managerial emphasis / M. Datar Srikant by
Edition: 16th ed.
Material type: Text Text
Publication details: Chennai: Pearson India Education Service. 2017
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Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.1511 DAT.

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164.
Multivariate data analysis / Joseph F Hair, William C Black, Barry J Babin, Rolph E Anderson by
Edition: 7th ed.
Material type: Text Text
Publication details: Chennai: Pearson India Education Service, 2014
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 519.535 HAL.

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165.
Operations strategy / Nige Slack. by
Edition: 5th ed.
Material type: Text Text
Publication details: Chennai: Pearson India Esucation Service, 2014
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.5 SLA.

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166.
Quantitative analysis for management / Barry Render, etal. by
Edition: 13th ed.
Material type: Text Text
Publication details: Chennai: Pearson India Education Service, 2016
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.403 REN.

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167.
Organizational behavior / P Stephen Robbins, Tim Judge. by
Edition: 18th ed.
Material type: Text Text
Publication details: Chennai: Pearson India Education Service, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.3 ROB.

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168.
Managerial economics / G. Paul Keat by
Edition: 7th ed.
Material type: Text Text
Publication details: Chennai: Pearson India Education Service, 2017
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.5024658 KET.

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169.
Introduction to financial accounting / Charles T. Horngren, Gary L. Sundem and John A. Elliott, by
Edition: 11th ed.
Material type: Text Text
Publication details: Chennai Pearson India Education Service 2017
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 657 HOR.

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170.
Human resource management / Pravin Durai by
Edition: 2nd ed.
Material type: Text Text
Publication details: Chennai: Pearson India Education Services. 2016
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.3 DUR.

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171.
Managerial economics : Economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young, Stephen E. Erfle, and Sreejata Banerjee by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Chennai : Pearson Publications, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.15 KEA.

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172.
Retail management : a strategic approach / Barry Berman and Joel R. Evans. by
Edition: 13th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2018
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Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.87 BER.

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173.
Systems analysis and design / Kenneth E. Kendall, Julie E. Kendall. by
Edition: 9th ed.
Material type: Text Text
Publication details: Chennai: Pearson India educations services, 2014
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 004.21 KEN.

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174.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
Edition: 8th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LOV.

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175.
Options, futures, and other derivatives / John C. Hull. by
Edition: 9th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2016
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 332.645 HUL.

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176.
Rural marketing / by
Edition: 3rd ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2016
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 2346.I5 KAS.

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177.
Options, futures, and other derivatives / John C. Hull. by
Edition: 9th ed.
Material type: Text Text
Publication details: Chennai: Pearson india eduction services, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 332.645 HUL.

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178.
Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris(etal) by
Edition: 3rd ed.
Material type: Text Text
Publication details: Chennai: Pearson india education service, 2010
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Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BEN.

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179.
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks. by
Edition: 5th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2017
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 MAL.

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180.
Marketing management : an Asian perspective / Philip Kotler(etal) by
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2018
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.802 KOT.

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